Pavanpet Hrana za hišne ljubljenčke by Mohsen Koofiani

Pavanpet Hrana za hišne ljubljenčke by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2024

Pavanpet Hrana za hišne ljubljenčke

by Mohsen Koofiani

Client: Pavanpet

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Pavanpet Hrana za hišne ljubljenčke

Običajno, ker ljudje hišne ljubljenčke obravnavajo kot člane svojih družin in otroke, je oblikovanje embalaže risankasto. Uporaba likov lahko okrepi povezavo z gledalcem in ustvari privlačno okolje. Posledično ima embalaža izrazito in posebno vizualno povezavo. Obrazi živali so zelo spretno oblikovani in njihov nasmeh in sreča sta jasno vidni, kar kaže učinek tega izdelka nanje. Uporaba preprostih barv brez detajlov ustvarja boljše razumevanje podobe in namena.

The Recognition

About the Bronasta nagrada A' Design Award

Pavanpet Hrana za hišne ljubljenčke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Pavanpet Hrana za hišne ljubljenčke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Pavanpet Hrana za hišne ljubljenčke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Normally, because we humans consider pets as members of the family and like our children, packaging design is designed based on the viewer's view of a kids.
The use of characters can strengthen the relationship with the viewer and create an attractive environment color. As a result, the packaging has better visibility and better communication.
Dimensions & Packaging: W: 200 mm
H: 400 mm
D: 80 mm
Tags: Pet, Pet foods, Package design, Pet foods package design, Cat foods, Dog foods
Production Technology: Matte three-layer packaging with aluminum
printing method: rotogravure
Design Challenge: The most difficult part was the implementation of the idea and the arrangement of colors in the packaging.
Research: The research of this project was done in the form of field research and by showing the packaging design, behavioral studies were done and the reaction of the viewers towards the plan was evaluated. An interesting result was obtained, and that was a more smiling face and the visual and behavioral reaction of the viewer to the presented design than to the real photo of the animals.
Inspiration: Simple and uncomplicated images, simple and uniform colors with high contrast are always attractive and this design is inspired by the simplicity of animal life. Uncomplicated and completely clear life.
Project Duration: The project started in December 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Pet food packaging is completely conventional packaging and is not particularly complicated. What distinguishes this packaging is the use of colors and a simple form in its design.
Image Credits: Illustrator / Creator: Mohsen Koofiani