Neev Embalaža za Sladoled by Mohsen Koofiani

Neev Embalaža za Sladoled by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2024

Neev Embalaža za Sladoled

by Mohsen Koofiani

Client: Neev

Železna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Neev Embalaža za Sladoled

V tej zasnovi, ki je poimenovana z glasbenimi tehnikami, je poskušeno uskladiti ilustracije na embalaži z imenom vsakega izdelka. Ilustracije so narisane na preprost način z lepo tehniko in različnimi barvami, prilagojenimi okusu vsakega sladoleda. V zasnovi te embalaže je bila ustvarjena interakcija med glasbo in okusi sladoleda. Namen te embalaže je združiti različna čustva poslušanja glasbe in uživanja v sladoledu. Tako bi lahko želeli to doživeti in poslušati glasbeno skladbo z isto tematiko med uživanjem v sladoledu.

The Recognition

About the Železna nagrada A' Design Award

Neev Embalaža za Sladoled je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Neev Embalaža za Sladoled se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Neev Embalaža za Sladoled zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this design, the name of each product is compatible with the illustration on the packaging, such as solo, duette & … . Eye-catching illustrations with special techniques and various colors are other features of this packaging. These things create focus and visually the viewer's eye remains fixed and curious. Another feature of the package is the focus on the music and the musician.
Dimensions & Packaging: Capacity: 170 ml
Mouth: 80mm
Depth: 62mm
Tags: Ice cream Package, Ice cream, Music, Neev, Vanilla Ice cream, Chocolate ice cream, Tropical ice cream
Production Technology: Printing method: IML
IML Applicable, Tamper Evident, Microwave capability, freezer capability
Design Challenge: Using different ways to show excitement is a challenge for every designer. In this packaging, an attempt has been made to use a design that is not related to food and to connect the tempting world of edibles with another tempting world, and that is music that has reached a spiritual interaction with ice cream.
Research: Behavioral examination, etc
Inspiration: The inspiration for this design is music. A song has different effects in different parts. This is also the case in the enjoyment of eating ice cream. Tastes and feelings are like musical notes and have different effects depending on the environment and place.
Project Duration: The project started in October 2022 and finished in April 0223 in Shiraz, Iran
Operation Flow: The relationship between excitement in listening to music and eating ice cream. This is an interaction. Different feelings when listening to music are like the excitement of eating ice cream. The pleasure of each represents the feeling we need at the moment, and having each at the same moment balances the inner state and gives a good feeling. During the design of each of the designs, the designer listened to the same style of music and familiarized himself with the same topic so that he could coordinate the illustration with the music.
Image Credits: Illustrator / Creator: Mohsen Koofiani