Zongchuan 1929 Embalaža za hrano by Wei Jiang

Zongchuan 1929 Embalaža za hrano by Wei Jiang is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2024

Zongchuan 1929 Embalaža za hrano

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Embalaža za hrano

Zongchuan 1929 služi tudi kot edinstvena blagoslovitev za prejemnika. Kot darilo za praznik zmajevih čolnov igra pomembno vlogo pri prenašanju čustev med ljudmi. Značaj in kultura, ki ju predstavlja, odražata osebnost in kultiviranost darovalca. Zongchuan 1929 je zasnovan tako, da daje občutek živahnosti Chang'anskih ulic in topline njegovih ljudi. Edinstvena zasnova odpiranja škatle in postopek tiskanja ter uporaba trajnostnega papirja prav tako odražajo družbeno odgovornost blagovne znamke kot dolgoletne kitajske blagovne znamke.

The Recognition

About the Srebrna nagrada A' Design Award

Zongchuan 1929 Embalaža za hrano je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Zongchuan 1929 Embalaža za hrano se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zongchuan 1929 Embalaža za hrano je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd