Love Hanshui Embalaža za pitno vodo – avtor Yanhui Zhang

Delo Love Hanshui Embalaža za pitno vodo avtorja Yanhui Zhang je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

Love Hanshui Embalaža za pitno vodo

avtor/ica: Yanhui Zhang

Naročnik: Wuhan Pufine Creative Technology Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

33,881

Potrjeni dobitnik nagrade

Preverite status nagrade za #152699

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Love Hanshui Embalaža za pitno vodo

Love Hanshui je serija spominske embalaže za prečiščeno pitno vodo, ustvarjena ob izboru Wuhana za mednarodno mokriščno mesto. Štiri avtohtone živali – pliskavka brez hrbtne plavuti, beloglavka, črna štorklja in jelen David – predstavljajo štiri letne čase. Tradicionalno kitajsko slikarstvo s tušem povezuje živali z lokalno mokriščno pokrajino. Bela etiketa steklenice je izdelana s postopkom toplotnega krčenja in tiskom s posebnimi barvami. Vsaka steklenica je široka 60 milimetrov in visoka 220 milimetrov. Koda na etiketi odpre tridimenzionalni pogled.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Love Hanshui Embalaža za pitno vodo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Love Hanshui Embalaža za pitno vodo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Love Hanshui Embalaža za pitno vodo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a commemorative series of purified drinking water commemorating Wuhan's selection as the "Wetland City". Its unusual creativity lies in combining the images of four native animals with the local wetlands and landscapes by traditional Chinese ink painting in a abstract and concrete way, reflecting the themes of cultural inheritance and ecological protection.
Dimenzije in embalaža: Bottle diameter 60mm, height 220mm
Oznake: bottle label
Proizvodna tehnologija: The white bottle label adopts a heat shrink label process of spot color printing. While the Chinese traditional painting helps to show the four local animals, the finless porpoise, the blue headed duck, the black stork and the elk, which are selected to represent the four seasons of the year, in the abstract and concrete expression and depicts a vivid scene of the wetland scenery, highlighting the theme of harmonious coexistence, environmental protection, and inheritance of Chinese culture and art.
Oblikovalski izziv: It is a veryarduouschallenge for designers that the ingenious integration of animal figures and landscape image withoutvisibleefforts, then expressed by the traditional Chinese ink painting, which needs to study a large number of ancient works and take repeated modifications to present the picture that conform to the creative design.
Raziskave: As a packaging for purified water that reflects Wuhan, a city of wetland and the theme of environmental protection, the elements that are consistent with the theme must be found out from the ecology items which are well recognized by the locals, and the more profound cultural connotations of Chinese culture and art should be explored too.
Inspiracija: Wuhan was selected as an "International Wetland City" in the Contracting Parties to the Ramsar Convention on Wetlands which held in this city in 2022. Inspired by it, four rare native animals, including the finless porpoise, the blue headed duck, the black stork and the elk are selected to represent the four seasons of the year in this city. The traditional Chinese painting is applied to ingeniously integrate the images of them with the pictures of local wetland scenery and tourist attractions.
Trajanje projekta: The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
Potek delovanja: The wetland scenery and animals familiar to locals is combined in Chinese ink painting, which makes it easy to resonate with people and get topicdiffusion as the novel combination is highly attractive. It is also unique and eye-catching when displayed as a series of products. The AI technology would help people to view the three-dimensional and dynamic perspective picture when they scan the QR code on the label, their deep attention would rise in the innovative and interesting interactions.
Člani ekipe: Creative Director: Zhang Yanhui
Creative Director: Xia Ling
Process Director: Zhou Xiaoli, Zhang YuXuan
Designer: Xu Yanliang