Serum Embalaža za kozmetiko by Andromachi Kakava

Serum Embalaža za kozmetiko by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2024

Serum Embalaža za kozmetiko

by Andromachi Kakava

Client: ABC Design Communication

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Serum Embalaža za kozmetiko

Njena vizualna simbolika s šahovsko zastavo grand prixa sporoča hitrost in učinkovitost delovanja izdelka proti gubam. Odraz moči in hitrosti obnovitvenih sposobnosti izdelka na človeški koži je bil navdih za vizualno oblikovanje. Da bi poudarili njegovo zmogljivost, je bil navdih črno-bela šahovska zastava grand prixa, ki označuje hitro delovanje izdelka pri zagotavljanju zaščite kože. Najtežji del procesa je bilo sodelovanje s tiskarno za dosego reliefnega odtisa na srebrni škatli.

The Recognition

About the Železna nagrada A' Design Award

Serum Embalaža za kozmetiko je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Serum Embalaža za kozmetiko se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Serum Embalaža za kozmetiko zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Frezyderm's Face Serum boxes are intended for doctors only and was created to be given to them as an information promotion kit.
Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action.
Dimensions & Packaging: Box: Width 202,5mm x Depth 46,623mm x Height 108,3mm
Tags: cosmetics, frezyderm, serum, silver, packaging
Production Technology: The Series contains 6 different Serums that help skin elasticity, reduce wrinkles and moisturize the skin, enhancing the basic skin care cream.
The metallic texture of the packaging combined with the embossed pattern, the colors and the FACE SERUM logo herald a unique and effective action.
Design Challenge: The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.
Research: Frezyderm's Face Serum boxes where created to be given to doctors as information and as a treatment suggestion for their patients.
The reference to the power and speed of the product in rebuilding the skin was the inspiration for the visual design with a checkered pattern dominating printed and embossed on the metallic paper.
So the symbolism wins the impressions and the experts are conquered.
Inspiration: The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design.
To underline its capacity, we were inspired after the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection.
Project Duration: The project started in April 2022 in Athens and finished in November 2022 in Athens.
Operation Flow: Frezyderm Face Serum case is addressed to dermatologists specifically and was created to be distributed to them as information promotion kit.
Team Members: George Ziakas
Andromachi Kakava