Forty-Nine Union Liquor Embalaža za alkoholne pijače – avtor Yamin Zhu

Delo Forty-Nine Union Liquor Embalaža za alkoholne pijače avtorja Yamin Zhu je izjemno cenjeni dobitnik prestižne nagrade 2024 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2024

Forty-Nine Union Liquor Embalaža za alkoholne pijače

avtor/ica: Yamin Zhu

Naročnik: Forty-Nine Union Design Department

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #152984

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Forty-Nine Union Liquor Embalaža za alkoholne pijače

Ta ansambel vključuje beli porcelanasti lonček iz mesta na Kitajskem, uglednega rojstnega kraja porcelanske obrti. V spremstvu je razdelilnik, okrašen z motivom iz slavne dinastije Shang, skupaj s štirimi kozarčki za žganje in posodo za čopiče, izdelano iz modro-belega podglazurnega porcelana. Elegantno so predstavljeni v prostorni leseni škatli. Vsak element služi kot izrazita predstavitev kitajskega kulturnega etosa, ki zajema trajnostna načela raziskovanja, odpornosti in ohranjanja dediščinske iznajdljivosti.

Priznanje

O nagradi Zlata nagrada A' Design Award

Forty-Nine Union Liquor Embalaža za alkoholne pijače je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Forty-Nine Union Liquor Embalaža za alkoholne pijače se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Forty-Nine Union Liquor Embalaža za alkoholne pijače ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This design comprises a white porcelain pot originating from Jingdezhen, the birthplace of porcelain. It features one divider adorned with the Shang Dynasty Taotie pattern, four shot glasses, one brush pot crafted from blue and white underglaze white porcelain, and a large wooden box for packaging. Each item serves as a testament to Chinese culture, elucidating the philosophical and brand culture of Forty-nine Union. Designed to endure across generations, these products contribute to environmental preservation through their lasting legacy.
Dimenzije in embalaža: Box: W 450mm x D 260mm x H 425mm
Pot: W 170mm x D 106mm x H 330mm
Divider: W 60mm x D 60mm x H 120mm
Shot glass: W 37mm x D 37mm x H 70mm
Oznake: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Proizvodna tehnologija: The central motif of the pot is the Forty-nine Union's emblematic seal character logo, encircled by ornate double Chinese dragon motifs. Adorning the reverse side is the prominent character 'Xin', symbolizing 'faith', embellished with the Taotie pattern.

The divider's design is inspired by the 'Zun' vessel shape from the Shang Dynasty, with relief decorations featuring Taotie patterns. Crafted with exquisite white porcelain and delicate gold threading, it exudes a jade-like elegance.

The meticulously carved wooden box showcases a double Chinese dragon motif in African rosewood, accented by a copper square metal at the front. Employing traditional handcrafted mortise and tenon techniques reminiscent of Ming and Qing furniture, it holds significant value for collectors.

Lastly, the brush pot, fashioned from blue and white underglaze white porcelain, is adorned with the Forty-nine Union Poem encircling its body, further enhancing its aesthetic appeal.
Oblikovalski izziv: There are two challenges in the process. The first one concerns white porcelain. The ultimate expression of white porcelain is to be as white as snow and as resonant as jade. The second challenge is the difficulty in crafting the square bottle. In pursuit of the perfect effect, we chose these two most challenging elements to complete this set of works.
Raziskave: The research began with the Forty-nine Union, formed by 49 friends driven by love and sharing, all seeking a better life. The goal is to spread the drinking culture and values of the Forty-nine Union to more partners, while also presenting the Chinese philosophies of "Chinese chivalry", "loyalty", and "trust" to a wider audience. The design aim to create a set of works and artworks that can be passed down for more friends to enjoy. The research method involves collecting suggestions and data from all partners, followed by analysis, summarization, and modification. The results of the study have proven successful in achieving the initial objectives, both spreading Chinese philosophical ideas and preserving brand culture.
Inspiracija: Over the past eight years, members of the Forty-nine Union have remained united by their shared faith, endeavoring to craft a collection of symbols representing value, belonging, and honor for each partner, intended to be passed down through generations. Additionally, the collection integrates ancient Oriental philosophy and aesthetics, fostering a deeper appreciation of Chinese liquor culture and bolstering confidence in Chinese culture. This reflects the original intent of the designers.
Trajanje projekta: The project started in April 2023 in Shanxi, China and finished in May 2023.
Potek delovanja: This design offers a full set of tools for enjoying Chinese drinking culture. Its national treasure value and elegant design suggest it could be suitable for upscale occasions. Designed to last for generations, these products also help preserve the environment by being passed down through families.
Patenti: 202330374354.2
202330374352.3
202330374350.4
202330374346.8