Life-Space Slimram Embalaža za probiotično prehransko dopolnilo by Creative Department

Life-Space Slimram Embalaža za probiotično prehransko dopolnilo by Creative Department is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2024

Life-Space Slimram Embalaža za probiotično prehransko dopolnilo

by Creative Department

Client: Creative Department of BY-HEALTH Pharmaceutical Co., Ltd.

Srebrna nagrada A' Design Award Winner in Embalaža Category

33,192

Verified Award Winner

Verify Award Status for #152997

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Life-Space Slimram Embalaža za probiotično prehransko dopolnilo

Slimram je embalaža za probiotično prehransko dopolnilo, namenjeno oblikovanju vitkejšega pasu pri ženskah. Oblika škatle sledi krivulji ženskega pasu, tako da je funkcija izdelka prikazana na neposreden način. Raznoliki vzorci na površini se nanašajo na spremembe v človeškem mikrobiomu. Modra barva blagovne znamke je kombinirana z živahnimi sekundarnimi barvami. Škatla je izdelana iz PET materiala, primernega za recikliranje, in meri 80 x 39 x 160 milimetrov. Na površini sta uporabljena laserski vroči tisk in slepi tisk. Cilj oblikovanja je, da se izdelek razlikuje od standardnih kartonskih embalaž za probiotike.

The Recognition

About the Srebrna nagrada A' Design Award

Life-Space Slimram Embalaža za probiotično prehransko dopolnilo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Life-Space Slimram Embalaža za probiotično prehransko dopolnilo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Life-Space Slimram Embalaža za probiotično prehransko dopolnilo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This probiotic is specifically designed for women's waist slimming. Box shape simulates the female waist and intuitively expresses the function of slimming the waist. The dynamic and diverse patterns on the packaging surface, reminiscent of the fascinating transformations of the human microecology, Pair the brand's blue with a bright secondary color. Unlike other probiotic stereotypes, Slimram is closer to FMCG and better attracts young online consumers.
Dimensions & Packaging: Length 80mm x width 39mm x height 160mm
Tags: Slimram、Slimram Probiotic 、Lifespace Slimram Probiotic、Package Design
Production Technology: Unlike most probiotic products on the market, which are packaged in regular cartons, Slimram's innovative structural shape is combined with laser hot stamping and embossing processes to enhance product differentiation and value. The packaging box is made of recyclable PET environmentally friendly materials, which is conducive to the sustainable development of the earth.
Design Challenge: The unique box shape has been repeatedly polished to ensure that the packaging can show the curvy beauty of a woman's slender waist at different angles. The packaging of solid beverage products has strict regulatory requirements, font size and layout requirements and other elements are limited, packaging design in line with regulatory requirements, but also take into account the design beauty and accurate information communication.
Research: The core strain of Slimram, Slimram-1, has been clinically proven to regulate fat metabolism, reduce insulin resistance & improve glucose metabolism, and achieve the effect of significantly reducing visceral fat area and waist circumference, reducing visceral fat up to 7cm2 and waist circumference by up to nearly 2CM.
Inspiration: We used the box type to simulate the female waist curve to visually convey the product function, and the unique box type stood out in the market. Probiotics help regulate the human microbiome, so we have designed a variety of random patterns with different forms and colors on the surface of the box to abstract and express the wonderful changes of the human microecology, and also make the packaging style more in line with the aesthetics of young people.
Project Duration: The project started in August 2021 and took six months to complete, with the first batch coming to market in March 2022
Operation Flow: How to make the product more special and stand out from the crowd of competitors is the key challenge in this case. Unique packaging structure, clear information layout, vivid color contrast, rich and exquisite special craftsmanship, all help products to gain consumer attention. As soon as the product was launched, it achieved good sales and continued to grow.
Patents: The logo (Slimram) has registerted tramark.
Trademark Year 2020
Trademark Holder BY-HEALTH Co.

The package design is patented.
Patent No. ZL 2022 3 0035810.6
Pantent Holder Yunchao Liang
Year 2022
Jurisdiction Design patent
Team Members: Creative Direction:Darren Chan
Designer:Dongmei Chung, June Wen