CZBank Youth Speech Contest Vizualna identiteta dogodka by Zhejiang Gongshang University

CZBank Youth Speech Contest Vizualna identiteta dogodka by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2024

CZBank Youth Speech Contest Vizualna identiteta dogodka

by Zhejiang Gongshang University

Client: CZBank

Bronasta nagrada A' Design Award Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Vizualna identiteta dogodka

Tekmovanje v govorništvu za mlade CZBank je glavna vizualna identiteta, ustvarjena za letni govorniški dogodek, ki ga organizira CZBank za mlade udeležence. Tema tekmovanja je ohranjanje kulture kot korenin in ustvarjanje boljše prihodnosti. Zasnova združuje govorniški mikrofon s koreninami drevesa v tridimenzionalni linijski obliki. Prepletene oblike in prosojni materiali izražajo prenos kulturne dediščine. Vizualna podoba se razteza na plakate dogodka, prizorišče govora in zunanjo promocijo, zato je primerna za medije, neposredne prenose in uporabo na kraju samem.

The Recognition

About the Bronasta nagrada A' Design Award

CZBank Youth Speech Contest Vizualna identiteta dogodka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od CZBank Youth Speech Contest Vizualna identiteta dogodka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. CZBank Youth Speech Contest Vizualna identiteta dogodka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao