Ideamix Lab Embalaža za pijače – avtor Qichao An

Delo Ideamix Lab Embalaža za pijače avtorja Qichao An je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Ideamix Lab Embalaža za pijače

avtor/ica: Qichao An

Naročnik: Mornice Brand Design

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

11,582

Potrjeni dobitnik nagrade

Preverite status nagrade za #153799

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Ideamix Lab Embalaža za pijače

Ideamix Lab je oblikovanje embalaže za serijo sadnih čajnih napitkov. Serija vključuje tri okuse: črni čaj z okusom jagode, zeleni čaj z okusom mangota in jasmina ter zeleni čaj z okusom zelene slive. Vsak okus je označen z izrazito barvo, tako da se vse tri vrste zlahka razlikujejo med seboj. Sprednja stran vsake embalaže prikazuje geometrijske sadne grafike, ki nakazujejo okus in hkrati nosijo identiteto blagovne znamke. Pijače ne vsebujejo dodatkov ali sladkorja. Vsaka embalaža je velika 65 mm x 65 mm x 115 mm (širina x globina x višina).

Priznanje

O nagradi Železna nagrada A' Design Award

Ideamix Lab Embalaža za pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Ideamix Lab Embalaža za pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Ideamix Lab Embalaža za pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Ideamix Lab Fruit Tea Beverages come in three distinct colors, each representing a unique flavor, allowing easy differentiation between different types. The front packaging showcases flavor profiles with geometric fruit graphics, harmoniously blending brand identity with product individuality.
Dimenzije in embalaža: Width 65mm x Depth 65mm x Height 115mm
Oznake: Package design，Drink Design，Oriental design，Chinese Flavordesign
Proizvodna tehnologija: This sets the product apart from others in the market. The imagery layout reflects the product's youthful and refreshing attributes, portraying a sense of cool relief. The successful integration of these geometric fruit designs on the front helps convey the story of Ideamix Lab Fruit Tea Beverages to our customers.
Oblikovalski izziv: In this design project, the most challenging aspect was accurately representing three different flavors of fruit tea within the constraints of limited packaging space while highlighting the brand's characteristics and individuality. We endeavored to make each flavor visually distinct yet cohesive with the overall series, ensuring the design was both simple and captivating. During the development process, creative challenges included blending elements of fruits and tea to convey clear information within the confined graphical space while maintaining aesthetics and appeal. We conducted multiple experiments and adjustments involving color, shape, and arrangement to find the optimal visual presentation.
Raziskave: Before the design process, we conducted extensive market research and analyzed the appearance and style of similar competitors' products. Our goal was to break away from traditional structures and find the most suitable packaging design for Ideamix Lab fruit tea. We aimed to highlight the brand's identity and the product's personality through geometric fruit graphics in different colors and shapes. The design ensures a perfect display effect at the point of sale, while also emphasizing the elegant, distinctive, and fashionable nature of fruit tea.
Inspiracija: Ideamix Lab Fruit Tea Beverages present an innovative drink series featuring three distinct flavors: Strawberry Black Tea, Mango Jasmine Green Tea, and Green Plum Green Tea. The packaging embodies simplicity with geometric fruit graphics, highlighting the various flavors, and boasts zero additives and zero sugar content.
Trajanje projekta: The project started in September, 2022
Potek delovanja: Great design always captures the attention of the audience. Utilizing the limited space on the packaging, we showcase the brand's youthful vibrancy and refreshing summer attributes.
Člani ekipe: Qichao An
Zasluge za slike: Qichao An