Gujin-National Treasure Embalaža za steklenico Baijiu by Hua Yun

Gujin-National Treasure Embalaža za steklenico Baijiu by Hua Yun is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ŽeleznaEmbalaža· 2024

Gujin-National Treasure Embalaža za steklenico Baijiu

by Hua Yun

Železna nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #153980

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gujin-National Treasure Embalaža za steklenico Baijiu

Gujin - Nacionalni zaklad je oblikovanje embalaže za kitajski baijiu. Steklenica je izdelana iz keramike, s telesom v barvi belega žada ter zlatim pokrovom in podnožjem. Kvadratno podnožje spominja na žadno pečat starodavnega kitajskega kraljestva. Pet zmajev, zbranih na zunanjem pokrovu, simbolizira narodno blaginjo in mir. V notranjosti okrogli pokrovček nosi vzorec zmaja. Oblika črpa navdih iz kitajske cesarske kulture in tradicionalne orientalske estetike. Steklenica meri 200 mm v širino, 350 mm v višino in 200 mm v globino. Oblikovanje služi kot posoda ter kot dekorativni predmet za razstavljanje in zbirateljstvo.

The Recognition

About the Železna nagrada A' Design Award

Gujin-National Treasure Embalaža za steklenico Baijiu je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Gujin-National Treasure Embalaža za steklenico Baijiu se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Gujin-National Treasure Embalaža za steklenico Baijiu zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The base of the bottle is square, exuding a solemn and elegant atmosphere, as if it were a jade seal of ancient Chinese royalty from the bottom. The five dragons gathered on the outer cover symbolize national prosperity and peace, bringing blessings to all. The spherical dragon pattern hat inside reveals a mysterious oriental charm, showcasing the mystical allure of the East
Dimensions & Packaging: Width: 200mm x Height: 350mm x Depth: 200mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design
Production Technology: This product mainly uses ceramic materials. The main color of the bottle body is white jade, combined with a golden lid and base, which reflects the noble and luxurious nature of ancient Chinese royalty.
Design Challenge: This product is a manifestation of the noble symbol of the emperor. It is meticulously designed to integrate the images of jade seal, dragon, and four immortals, highlighting the majesty and dominance of the emperor.
Research: Designers have discovered that in China, the emperor is the most noble symbol, representing the supreme authority. Designers want to reflect this sense of nobility and awe to consumers, allowing them to experience the majesty of the emperor.
Inspiration: Integrating thousands of years of Chinese imperial culture, combining the nobility and elegance of ancient Chinese emperors with the symbolism of five dragons gathering together, and combining it with modern technology, this work presents a unique and precious masterpiece.
Project Duration: The project started in April 2023 in Shenzhen and finished in August 2023 in Shenzhen.
Operation Flow: In terms of product experience, for consumers, this product is not only an innovative wine container but also an art piece with display and collection functions, which can be displayed as a decorative item in the home.
Image Credits: HuaYun Design