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Wayang Golek Serija plakatov – avtor Mengyao Guo

Delo Wayang Golek Serija plakatov avtorja Mengyao Guo je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.


ŽeleznaGrafika· 2024

Wayang Golek Serija plakatov

avtor/ica: Mengyao Guo

Naročnik: Mengyao Guo

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Potrjeni dobitnik nagrade

Preverite status nagrade za #154256

Barve

Dizajn

O dizajnu Wayang Golek Serija plakatov

Wayang Golek je serija grafičnih plakatov, ki temelji na tradicionalnem indonezijskem lutkovnem gledališču z istim imenom. Serija predstavlja lutke skozi izrazite barve, dovršene vzorce in močno tipografijo, navdihnjeno z indonezijsko umetnostjo. Ilustracije so bile ustvarjene kot vektorska grafika v programu Adobe Illustrator, pri čemer je bilo za žive barvne tone uporabljeno barvno bločenje, za motive pa podrobna izdelava vzorcev. Digitalni format omogoča, da se umetniška dela brez izgube kakovosti povečujejo in delijo na različnih zaslonih. Cilj je obuditi zanimanje za Wayang Golek med mlajšim občinstvom.

Priznanje

O nagradi Železna nagrada A' Design Award

Wayang Golek Serija plakatov je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Wayang Golek Serija plakatov se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Wayang Golek Serija plakatov zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti
The "Wayang Golek" project uniquely blends traditional Wayang Golek puppets with modern design. It employs vibrant colors, intricate patterns, and robust typography, reflecting the richness of Indonesian art. The series aims to rekindle appreciation for this cultural gem, especially among younger audiences, offering an innovative, contemporary approach to preserving and promoting traditional art forms.
Dimenzije in embalaža
As digital creations, the "Wayang Golek" series offers scale, color adjustments, and design modification flexibility. Using Adobe Illustrator, a vector-based program, ensures high-resolution output for any size without losing quality. The color mode used was RGB. It can be easily converted to other color modes for digital screen displays. The files were saved in .ai format for easy editing and exported in .pdf and .jpeg formats for universal accessibility.
Oznake
Wayang Golek, Cultural Communication, Graphic Poster, West Java, Adobe Illustrator
Proizvodna tehnologija
The "Wayang Golek" project utilized Adobe Illustrator for precision and control in crafting vector graphics, including color blocking to capture vibrant hues and detailed pattern design for intricate motifs. The strong typographical elements were carefully chosen. The design process was iterative, involving several rounds of feedback and refinement to preserve the puppet's unique attributes while encapsulating the cultural richness of traditional Indonesian art.
Oblikovalski izziv
The most challenging part of the "Wayang Golek" project was merging traditional Indonesian art with contemporary graphic design while maintaining cultural integrity. Balancing the historical and social perspectives of Wayang Golek with modern aesthetics required careful research and thoughtful design choices. Externally, ensuring the designs could be produced in various formats without losing quality was a technological challenge. However, using Adobe Illustrator allowed this versatility, providing the designs maintained their vibrancy and detail across platforms.
Raziskave
Cultural and design research was conducted for the "Wayang Golek" series. The objective was to understand Wayang Golek's historical and cultural significance and how to translate these elements into modern graphic design. The methodology involved a literature review, a visual analysis of traditional Indonesian art, and a study of Wayang Golek's performances. Adobe Illustrator was the primary tool used for design creation. The designs were shared with a test audience, which included young Indonesian and international viewers, to gauge response. The positive feedback affirmed the project's success in making Wayang Golek more relatable to a modern audience. This approach could inspire similar projects, bridging the gap between traditional art forms and contemporary design.
Inspiracija
The "Wayang Golek" project finds its inspiration in the historic art of Wayang Golek, a traditional Indonesian puppet theater. The project draws from the vibrancy and intricacy of Indonesian art, reflected in the designs' bold colors, complex patterns, and robust typography. It's driven by the mission to revive appreciation for this cultural gem among younger generations.
Trajanje projekta
The project started and finished in the summer of 2022 and was exhibited in 2022 West Java.
Potek delovanja
The "Wayang Golek" series, as digital artwork, is interacted with primarily visually. Viewers can explore the vibrant color palette, intricate patterns, and strong typography that echo traditional Indonesian art. While rooted in tradition, the designs are presented in a contemporary style, making them relatable to a modern audience. This fusion of old and new enhances viewer engagement, fostering an appreciation for Wayang Golek. The digital format also ensures easy sharing and display across various platforms and devices, improving accessibility and interaction.
Zasluge za slike
Image #1: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #2: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #3: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #4: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.

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