Unicorn Rebrand Vizualna identiteta – avtor Yating Liu

Delo Unicorn Rebrand Vizualna identiteta avtorja Yating Liu je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

ŽeleznaGrafika· 2024

Unicorn Rebrand Vizualna identiteta

avtor/ica: Yating Liu

Naročnik: Yating Liu

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #154412

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Dizajn

O dizajnu Unicorn Rebrand Vizualna identiteta

Oblikovalka Yating Liu je v eksperimentalnem projektu osvežila blagovno znamko newyorške mehiške premične okrepčevalnice. Oblikovanje uporablja živahne barve in značke za pritegnitev mladih študentov. V logotipu »Uni« predstavlja univerzo, medtem ko »Corn« predstavlja tacose. Tema samoroga, priljubljena med mladimi, se ujema s tedenskim predstavljanjem novih okusov blagovne znamke. Logotip kreativno združuje elemente skladno s špansko slovnico. Elementi menija prav tako vključujejo izraze, povezane z univerzo, kar zagotavlja enoten vizualni sistem, povezan z bistvom blagovne znamke.

Priznanje

O nagradi Železna nagrada A' Design Award

Unicorn Rebrand Vizualna identiteta je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Unicorn Rebrand Vizualna identiteta se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Unicorn Rebrand Vizualna identiteta zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimenzije in embalaža: Loyalty card 90mm x 54mm
Oznake: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Proizvodna tehnologija: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Oblikovalski izziv: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Raziskave: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiracija: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Trajanje projekta: The project started in July 2021 and finished in September 2021 in Beijing, China.
Potek delovanja: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.