Imoment Serija vin z nizko vsebnostjo alkohola by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje hrane, pijače in kulinarične umetnosti Competition Category.
BronastaKulinarična umetnost· 2024
Imoment Serija vin z nizko vsebnostjo alkohola
Client: Netease Yanxuan Trading Co. Ltd
Bronasta nagrada A' Design Award Winner in Kulinarična umetnost Category
Verified Award Winner
Verify Award Status for #154735The Design
About Imoment Serija vin z nizko vsebnostjo alkohola
Mladi potrošniki se nagibajo k uživanju pijač z nizko vsebnostjo alkohola, da dosežejo rahlo opijanost, ki prinaša sprostitev, veselje in deljenje z drugimi. Ob odpiranju pijače imoment jim pomagamo bolje doživeti lastne trenutke. Ključna prodajna prednost imoment je zavezanost predstavitvi osupljivih, lepih in nepozabnih trenutkov v seriji z nizko vsebnostjo alkohola skozi oblikovanje, ki v primerjavi s številnimi podobnimi izdelki na trgu izstopa. Z združevanjem vizualne in fiziološke opijanosti izdelek zagotavlja potopno izkušnjo rahle vinjenosti.
The Recognition
About the Bronasta nagrada A' Design Award
Imoment Serija vin z nizko vsebnostjo alkohola je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Imoment Serija vin z nizko vsebnostjo alkohola se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Imoment Serija vin z nizko vsebnostjo alkohola sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
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