RE MAX Daelim Brošurni komplet – avtor Sang Ryu

Delo RE MAX Daelim Brošurni komplet avtorja Sang Ryu je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje tiskanih in objavljenih medijev.

BronastaTisk· 2024

RE MAX Daelim Brošurni komplet

avtor/ica: Sang Ryu

Naročnik: RE/MAX Daelim

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Tisk

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Potrjeni dobitnik nagrade

Preverite status nagrade za #155961

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu RE MAX Daelim Brošurni komplet

Brošurni komplet je zasnovan za RE MAX Daelim, novo franšizno podjetje mednarodne franšize za nepremičnine Real Estate Maximums (RE MAX) v Južni Koreji. Vključuje dvojezične izdaje v korejščini in angleščini ter mapo za promocijo prodajnih aktivnosti nepremičninskih posrednikov med potencialnimi strankami. Navdihnjen s sodelovanjem z nepremičninskimi posredniki je oblikovalec upravljal komuniciranje blagovne znamke za izdelke franšiznega partnerja pri trženju njihovih storitev in uspešnosti. Brošura vsebuje informativno vsebino, mapa pa omogoča shranjevanje prodajne dokumentacije za lažje svetovanje strankam.

Priznanje

O nagradi Bronasta nagrada A' Design Award

RE MAX Daelim Brošurni komplet je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od RE MAX Daelim Brošurni komplet se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. RE MAX Daelim Brošurni komplet sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Dimenzije in embalaža: 210 x 297 mm
Oznake: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Proizvodna tehnologija: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Oblikovalski izziv: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Raziskave: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Inspiracija: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Trajanje projekta: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Potek delovanja: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.