Sanat Oblikovanje vizualne identitete by Tamer El-Menyawi

Sanat Oblikovanje vizualne identitete by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

ŽeleznaGrafika· 2024

Sanat Oblikovanje vizualne identitete

by Tamer El-Menyawi

Client: Tamer El-Menyawi

Železna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Sanat Oblikovanje vizualne identitete

Sanat je vizualna identiteta, zasnovana za podjetje za notranje oblikovanje in dekoracijo. Zasnova temelji na minimalizmu in abstrakciji. Preproste linije na sodoben način tvorijo črko S. Zlati rez usmerja proporce teh linij. Skozi celotno identiteto je uporabljen en sam odtenek v več tonih. Reducirana oblika naj bi sporočilo podjetja posredovala na jasen in neposreden način. Identiteta odraža vizijo in oblikovalski pristop podjetja. Projekt je bil zaključen v približno dveh tednih februarja 2020.

The Recognition

About the Železna nagrada A' Design Award

Sanat Oblikovanje vizualne identitete je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Sanat Oblikovanje vizualne identitete se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Sanat Oblikovanje vizualne identitete zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.