Arts Fund Vizualna identiteta – avtor Zeyu Wu

Delo Arts Fund Vizualna identiteta avtorja Zeyu Wu je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

SrebrnaGrafika· 2024

Arts Fund Vizualna identiteta

avtor/ica: Zeyu Wu

Naročnik: Yilin Wang

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika

94,979

Potrjeni dobitnik nagrade

Preverite status nagrade za #157359

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Arts Fund Vizualna identiteta

Arts Fund je sistem vizualne identitete, ustvarjen za program usposabljanja talentov na področju oblikovanja likov. Oblikovanje združuje črke CUZ s tradicionalnimi motivi kitajske opere. Kitajski elementi so postavljeni skupaj z latiničnimi črkami, da izražajo kulturno izmenjavo med Vzhodom in Zahodom. Celoten okvir sledi švicarskemu internacionalističnemu slogu, ki ga nato prekinjajo črkovne oblike CUZ, kar daje formo, ki je hkrati funkcionalna in postmoderna. Sistem se uporablja na plakatih, letakih, vabilih in transparentih. Cilj je približati kulturo kitajske opere mlajšemu občinstvu.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Arts Fund Vizualna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Arts Fund Vizualna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Arts Fund Vizualna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project is a visual system for the Communication University of Zhejiang for the China Arts Foundation's Character Design Talent Training Programme, combining CUZ with the traditional motifs of Chinese opera and combining Chinese elements with Latin letters to express the cultural exchange between East and West. The overall visual framework is built around a Swiss internationalist style, which is broken up by CUZ, making the design both functional and post-modern in its visual form.
Dimenzije in embalaža: The common specifications of posters are A1, A2, A3, etc. The size depends on the need, and can be made of paper, plastic, airbrush and other materials. Flyers are smaller in size, usually A4 or smaller, and are usually made of paper, which can be printed, photographed, airbrushed and other treatments. The specifications of invitations depend on the number of people to be invited and the content, such as postcard type, card type, etc. They are made of paper, plastic and other materials, and can be processed by printing, hot stamping, embossing and so on. The specification of banners depends on the length and usage, such as 1 metre, 2 metres, 3 metres, etc. They are usually made of fabric, and can be processed by printing, heat transfer and so on.
Oznake: regional culture，Tangible cultural heritage，Graphic design
Proizvodna tehnologija: The overall visual framework is built around a Swiss internationalist style through typography that is both functional and post-modern in form. The user can clearly identify the message of the poster from the text and experience the opera from the text and the operatic images.
Oblikovalski izziv: The use of post-modern design forms of traditional culture in the innovation, forming a very unique visual style, so that it is clearly differentiated from other activities of the main visual, appear more unique and artistic, so as to produce a unique visual charm, but also to better promote the brand.
Raziskave: Through a strong visual impact, the innovation of cultural redesign attracts the attention of more young people to opera, thus continuously creating a kind of propaganda for traditional culture.
Inspiracija: The aim of the project is to better disseminate the traditional Chinese opera culture. We combine Chinese characters with Latin characters so that the posters can have a good communication, take Chinese opera culture out and show the world the charm of opera culture.
Trajanje projekta: The project started in Hangzhou in February 2023 and will end in October 2023.
Potek delovanja: The clear message and unique visual format of the campaign's main visual attracted a large number of customers, who were very interested in the campaign, and a series of derivative products, i.e. practical and aesthetic in one, were unanimously well received by users.
Člani ekipe: Chaonan Shen
Wen Zhang
Luyu Wang
Yihan Zhang
Ke Xu