Dragon Year Gift Embalaža za čaj – avtor Tao Ran

Delo Dragon Year Gift Embalaža za čaj avtorja Tao Ran je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Dragon Year Gift Embalaža za čaj

avtor/ica: Tao Ran

Naročnik: Shenzhen Yixin Visual Brand Consultant Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

11,842

Potrjeni dobitnik nagrade

Preverite status nagrade za #157666

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Dragon Year Gift Embalaža za čaj

Darilo za leto zmaja je oblikovanje embalaže za čaj Pu'er, ustvarjeno kot darilo za kitajski pomladni praznik. Zasnova črpa navdih iz zmaja, ki v starodavni kitajski mitologiji velja za simbol sreče, ter iz gorate pokrajine Yunnan, od koder izvira čaj Pu'er. Ročno narisan zmaj v kaligrafskem in tušnem slogu je združen s preprostim simbolom zmaja, izdelanim z grafično programsko opremo. Zadržana zunanja embalaža je v kontrastu z izrazitim tušnim slogom notranje embalaže. Ročno izdelan bombažni papir lokalnih etničnih skupnosti je tiskan s sitotiskom, zato je vsak kos unikaten.

Priznanje

O nagradi Železna nagrada A' Design Award

Dragon Year Gift Embalaža za čaj je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Dragon Year Gift Embalaža za čaj se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Dragon Year Gift Embalaža za čaj zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimenzije in embalaža: 200mm x 200mm x 4mm
Oznake: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Proizvodna tehnologija: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Oblikovalski izziv: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Raziskave: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiracija: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Trajanje projekta: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Potek delovanja: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patenti: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd