World Vision Organization Overview Oblikovanje knjige by Yunsik Son

World Vision Organization Overview Oblikovanje knjige by Yunsik Son is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje tiskanih in objavljenih medijev Competition Category.

BronastaTisk· 2024

World Vision Organization Overview Oblikovanje knjige

by Yunsik Son

Client: World Vision

Bronasta nagrada A' Design Award Winner in Tisk Category

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Verified Award Winner

Verify Award Status for #158580

View at A' Design Award Press Release Award Badge

Colors

The Design

About World Vision Organization Overview Oblikovanje knjige

Predstavitev organizacije World Vision je knjiga, ki predstavlja sedemdesetletno zgodovino in projekte mednarodne humanitarne organizacije. Oblikovalski koncept temelji na besedah Vera, Enotnost, Povezovanje, Življenje in Sanje, povzetih v akronim BUILD (VEPŽS). Na naslovnici tipografija te črke zloži v jasen grafični element, izveden s vročim odtisom oranžne folije. Prosojna folija, tiskana s sitotiskom, in preluknjane strani med poglavji razkrivajo obraze otrok. Knjiga meri 210 krat 210 milimetrov, ima matirano laminirano platnico in obsega 112 strani.

The Recognition

About the Bronasta nagrada A' Design Award

World Vision Organization Overview Oblikovanje knjige je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od World Vision Organization Overview Oblikovanje knjige se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. World Vision Organization Overview Oblikovanje knjige sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The inspiration was drawn from the word "happiness" accumulated over 70 years. The concept is "Belief + Unity + Integration + Life + Dream = B.U.I.L.D," and it utilizes typography on the cover, stacking letters to create an intuitive graphic element. When you open the book, the transparent film and perforated design between each chapter, shaped in a specific form, shine a light on the faces of children, adding a playful element.
Dimensions & Packaging: Width 210mm x Height 210mm x Depth 13mm, 112 pages, matte-coated cover, orange hot foil stamping.
Tags: World Vision, Art Book, Illustration, Editorial design, Graphic Design, Typography
Production Technology: The case is designed with black hardboard, and hot foil stamping on the visible part of the cover effectively represents the 'BUILD' stacking concept. In the introduction section of the booklet, an orange silk-screen printed transparent film is overlaid, intending to create a stacking effect of alphabets when the pages are overlapped.
Design Challenge: The primary goal is to consolidate various departments into a cohesive whole while maintaining a design that feels unified yet non-monotonous. Additionally, since it's an art book, the challenge was to incorporate the 'BUILD' concept seamlessly into the design. Typography and visual elements were utilized to provide a direction for achieving this objective.
Research: As a person from South Korea, this project was meaningful to be part of World Vision, which originated from the ruins of the Korean War. Our challenge was to seamlessly integrate manuscripts from various project teams into a cohesive project and narrate the story of World Vision's 70-year history. We designed layouts with meticulous attention to detail, incorporating the 'BUILD' conceptual ideas, and infused meaning into the project concept with visually engaging elements.
Inspiration: World Vision, born in the ruins of the Korean War, has compiled its diverse projects into a single book. The goal is to reflect on the history of the past 70 years and provide basic information in an easily understandable way, even for those unfamiliar with World Vision. Each project aims to serve as a medium for experiencing a design that is both simple and interesting, avoiding monotony while enhancing awareness.
Project Duration: This project commenced in August 2021 in Seoul, South Korea, and concluded in February 2022. The content produced during this period has been distributed to customers since March 2022.
Operation Flow: The target audience is corporate and institutional PR managers. The goal is to engage their interest in World Vision's activities that have been a part of our lives for the past 70 years, focusing on assistance to children and their local communities. The material includes a booklet and a summary leaflet, with the leaflet having undergone three additional printings to continuously introduce it to a wider audience. This book serves as a valuable opportunity to establish the footprint and history of World Vision in the past seventy years.
Team Members: Creative Director : Sun-nam Kim
Creative Director : Yun-sik Son
Designer : Bommina Choi
Designer : Hye-ryun Jung
Planning : Su-jin Bang