HLJ Nine And Eighteen Natures of China Embalaža izdelka – avtor Hang Zhou YiJiJ ue Chen

Delo HLJ Nine And Eighteen Natures of China Embalaža izdelka avtorja Hang Zhou YiJiJ ue Chen je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

HLJ Nine And Eighteen Natures of China Embalaža izdelka

avtor/ica: Hang Zhou YiJiJ ue Chen

Naročnik: HangZhou YiJiJueChen Brand & Marketing Service Lmt. Co.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #158808

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Barve

Dizajn

O dizajnu HLJ Nine And Eighteen Natures of China Embalaža izdelka

HLJ Devet in osemnajst narav Kitajske je serija embalaže za zdravstvene izdelke na osnovi rastlinskih in živalskih izvlečkov iz regije Heilongjiang. Embalaža uporablja simbolne barve, tradicionalno kaligrafijo s čopičem in dosleden grafični slog, da vsako surovino predstavi na neposreden in intuitiven način. Škatle so izdelane iz trpežnega kartona ter dodelane z mat laminacijo in slepim tiskom, ki poudarita teksturo besedila in grafik. Na izbranih linijah je dodan vroči tisk s folijo. Serija ohranja enotno skupno vizualno identiteto, hkrati pa omogoča, da vsak izdelek ostane prepoznaven.

Priznanje

O nagradi Srebrna nagrada A' Design Award

HLJ Nine And Eighteen Natures of China Embalaža izdelka je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od HLJ Nine And Eighteen Natures of China Embalaža izdelka se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. HLJ Nine And Eighteen Natures of China Embalaža izdelka je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The HLJ Nine & Eighteen Natures of China, originating from the Heilongjiang region, is a rare specialty known for its vast forests and snow-covered wilderness. The packaging design of this series is intended to render the product through intuitive patterns and design symbols. This approach not only creates a distinctive visual memory but also establishes a connection with the valuable raw materials.
Dimenzije in embalaža: Hufu wine: 300mmx320mmx55mm
Bear bile powder: 330mmx310mmx60mm
Antler slice: 330mmx310mmx60mm
Golden clam: 330mmx310mmx60mm
Oznake: Packaging, Series, health products, nutrition, brand
Proizvodna tehnologija: The boxes are crafted from sturdy cardboard material and have been subjected to processes like matte lamination and embossing, in order to enhance the perceived levels of surface texts and graphics. In certain product lines, the packaging surface is further ornamented with foil stamping to accent the precious properties of the raw materials.
Oblikovalski izziv: During the design process, the primary concern was how to guarantee a consistent exhibition of all the products. Making a trade-off between consistency and individuality was of utmost importance. Hundreds of packaging styles were experimented and evaluated, finalizing an approach that accents the product itself, integrates cultural elements, and explores diverse patterns and symbolic colors.
Raziskave: By capitalizing on visually appealing effects, the inherent association between the product and culture can be reproduced, accenting the product's value information. The use of traditional brush calligraphy font serves as a vital symbol of oriental flavor and visual coherence.
Inspiracija: Unlike other products, the most appealing point of promoting these health products is precious plant and animal extracts. Therefore, the packaging design aims to effectively communicate the characteristics of these raw materials to the users in a quick and intuitive manner. To make this happen, visual effects such as symbolic colors, typography, and a consistent style of product graphics are used, thereby ensuring a cohesive and uniform look across the entire product range.
Trajanje projekta: The project kicked off in March 2023 in Heilongjiang, wrapped in in Hangzhou by June 2023, and exhibited in September 2023 in Harbin and Guangzhou.
Potek delovanja: These processes cover various stages, including design production, printing processing, die-cutting, folding, and bonding. In these stages, the key steps involve design validation, printing quality inspection, die-cutting precision adjustment, folding angle control, and bonding firmness inspection. Ultimately, a range of finished packaging products is obtained.
Člani ekipe: TianLong Li，JunJie Qiu，Yu Xie，Lizley Ye，JianLong Liu