Yuan Li Sheng Huo Oblikovanje logotipa blagovne znamke – avtor Fullspeed Network Technologies Hangzhou

Delo Yuan Li Sheng Huo Oblikovanje logotipa blagovne znamke avtorja Fullspeed Network Technologies Hangzhou je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2024

Yuan Li Sheng Huo Oblikovanje logotipa blagovne znamke

avtor/ica: Fullspeed Network Technologies Hangzhou

Naročnik: Meituan

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #159091

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Dizajn

O dizajnu Yuan Li Sheng Huo Oblikovanje logotipa blagovne znamke

Yuan Li Sheng Huo je logotip blagovne znamke, ustvarjen za trgovsko znamko, ki ponuja izbrane vsakdanje potrebščine. Logotip temelji na šesterokotniku, oblikovanem z rezanjem trikotnikov iz kvadrata, kar ustvari obliko, ki spominja na škatlo, sposobno vsebovati mnogo predmetov. Krogi znotraj znaka namigujejo na majhne planete in odmevajo zvok imena blagovne znamke. Živahna oranžna barva je glavna barva, znaki pa so izrisani s tekočimi linijami pod enakomernimi naklonskimi koti. Logotip je uporabljen na embalaži izdelkov za podporo prepoznavnosti blagovne znamke med mladimi odraslimi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Yuan Li Sheng Huo Oblikovanje logotipa blagovne znamke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yuan Li Sheng Huo Oblikovanje logotipa blagovne znamke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yuan Li Sheng Huo Oblikovanje logotipa blagovne znamke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
Dimenzije in embalaža: Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
Oznake: logo design, vigor, refinement, super symbol, geometric elements
Proizvodna tehnologija: The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
Oblikovalski izziv: The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
Raziskave: As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
Inspiracija: The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios.
Trajanje projekta: The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
Potek delovanja: The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.