Hangzhou Scenery Primarna funkcija: Embalaža za mineralno vodo by Peng Guozhi

Hangzhou Scenery Primarna funkcija: Embalaža za mineralno vodo by Peng Guozhi is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2024

Hangzhou Scenery Primarna funkcija: Embalaža za mineralno vodo

by Peng Guozhi

Client: Peng Guozhi Strategic Packaging Studio

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Hangzhou Scenery Primarna funkcija: Embalaža za mineralno vodo

Besedilo knjige: Hangzhou Scenery je serija embalaže za mineralno vodo, zasnovana na stekleni steklenici. Steklenica meri 60 mm v širino, 60 mm v globino in 210 mm v višino ter vsebuje 318 mililitrov. Vitka oblika omogoča udoben oprijem. Namesto plastike je uporabljeno steklo, tako da je steklenico mogoče ponovno uporabiti, kar zmanjšuje količino odpadkov. Etikete so izdelane s tehniko toplotnega prenosa tiska in prekrivajo velik del stekla. Ilustracije prikazujejo znamenitosti Hangzhouja na Kitajskem, med njimi Zahodno jezero, Veliki kanal in narodni mokriščni park Xixi.

The Recognition

About the Bronasta nagrada A' Design Award

Hangzhou Scenery Primarna funkcija: Embalaža za mineralno vodo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Hangzhou Scenery Primarna funkcija: Embalaža za mineralno vodo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Hangzhou Scenery Primarna funkcija: Embalaža za mineralno vodo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
Dimensions & Packaging: Width 60mm x depth 60mm x height 210mm
Tags: Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
Production Technology: Use heat transfer printing technology to produce labels on the glass bottle.
Design Challenge: Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
Research: In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
Inspiration: Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
Project Duration: December 2023,launched in Hangzhou, China.
Operation Flow: The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
Team Members: Peng GuoZhi