Chongqing Bowchuang Notranje oblikovanje avtomobilskega salona by Horace Davids Engineering Design

Chongqing Bowchuang Notranje oblikovanje avtomobilskega salona by Horace Davids Engineering Design is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.

SrebrnaInterier· 2024

Chongqing Bowchuang Notranje oblikovanje avtomobilskega salona

by Horace Davids Engineering Design

Client: Chongqing BowChuang Automobile Sales Service Co., Ltd.

Srebrna nagrada A' Design Award Winner in Interier Category

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Verified Award Winner

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The Design

About Chongqing Bowchuang Notranje oblikovanje avtomobilskega salona

Chongqing Bowchuang je notranje oblikovanje prodajno-servisnega centra za avtomobile v Chongqingu na Kitajskem s skupno gradbeno površino 25.000 kvadratnih metrov. Prostor združuje razstavni prostor za vozila ter območja za sprostitev in druženje, tako da lahko stranke čas čakanja preživijo udobno. Oblikovanje se navezuje na lokalno pokrajino in kulturo, s stebri v obliki drevesnih debel in meglenimi vizualnimi učinki. V atriju dvigalo in stopnišča povezujejo nadstropja. Polimerna glina, lahke plošče iz umetnega kamna in ultratanek fleksibilen kamniti furnir zmanjšujejo uporabo naravnega kamna.

The Recognition

About the Srebrna nagrada A' Design Award

Chongqing Bowchuang Notranje oblikovanje avtomobilskega salona je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Chongqing Bowchuang Notranje oblikovanje avtomobilskega salona se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Chongqing Bowchuang Notranje oblikovanje avtomobilskega salona je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Located in Chongqing, the 4S store boasts an interior design that defies conventional spatial aesthetics and moves beyond the space design serving just one purpose. Instead, it creates an holistic space that encompasses shopping, entertainment, and socializing. Rooted in the rich cultural heritage of Chongqing, this design emanates a distinctive regional allure. Furthermore, diverse functional zones provides customers with an array of services, enrich their experiences in the 4S store.
Dimensions & Packaging: The total construction area of the 4S shop is 25,000 square meters
Tags: Interior design for a 4S store, Urban culture, Natural landscape, Diverse scenes, Comprehensive services
Production Technology: With a focus on environmental protection, this project opts for innovative materials, such as polymer clay, lightweight PU faux stone siding panel, and ultra thin flexible stone veneer, minimizing the demand for natural stone.
Design Challenge: In an effort to integrate urban culture and natural landscape into the 4S store while striking a balance between aesthetics and functionality, this interior design incorporates various elements for an ethereal allure, evoking the foggy atmosphere of Chongqing. In some areas, the columns are shaped like tree trunks, conjuring the imagery of an ecological forest. Moreover, efficient traffic flow planning among various zones ensures that consumers can easily access a diverse range of services.
Research: Many 4S stores lack creativity in their interior design and are somewhat limited in functionality. In addition to vehicle sales, customers also crave an inviting environment to occupy themselves during maintenance and repair periods, rather than enduring dull waiting sessions. Recognizing this need, this interior design breaks free from conventional spatial constraints. It integrates diverse functional zones for practicality and delivers a truly memorable and distinctive aesthetic experience.
Inspiration: Drawing inspiration from the natural landscape and rich culture of Chongqing, this design creates an interior space characterized by visual depth, dynamic energy, and vibrancy. By integrating distinctive features of Chongqing, such as its foggy atmosphere, urban traffic flow planning evocative of a 8D cyberpunk world, ecological forest concept, and karst landform, this 4S store stands as a pioneering urban art landmark.
Project Duration: The design phase for the 4S Store started in Shanghai in October 2022, followed by refurbishment starting in Chongqing in June 2023. The entire project was completed in November 2023.
Operation Flow: Inspired by the unique style of Hongyadong in Chongqing, the atrium has undergone a transformation: the original staircases have been replaced with a lift accompanied by staircases. This change not only optimizes space utilization but also offers customers multiple options to access different floors. Moreover, each floor has been thoughtfully planned with comprehensive functional zones for display, relaxation, and interaction, enhancing the overall customer experience with improved engagement.
Team Members: Design Director: Fuming Tang
Design team members: Dayuan Wang, Bingtian Yan, Fang Xu, Kangying Xu, Xin Xiang