7Up Destinations Venezuela Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation

7Up Destinations Venezuela Primarna funkcija: Embalaža za pijače by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2024

7Up Destinations Venezuela Primarna funkcija: Embalaža za pijače

by PepsiCo Design and Innovation

Client: PepsiCo

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Primarna funkcija: Embalaža za pijače

Besedilo knjige: 7Up Destinations Venezuela je serija pločevink za pijačo v omejeni izdaji, ustvarjenih za latinskoameriški trg in naprodaj v Venezueli. Štiri pločevinke predstavljajo štiri slikovite in dobro znane destinacije te dežele: Adicoro, Los Roques, El Yaque in Canaimo. Vsak dizajn prikazuje lokalno floro in favno Venezuele. Sprednja stran vsake pločevinke ohranja klasično zeleno barvo znamke 7Up za lažjo prepoznavnost blagovne znamke. Hrbtna stran vsake pločevinke uporablja tropsko akvamarinsko modro barvo kot ozadje za grafike, navdihnjene s potovanji. Cilj je vzpostaviti čustveno povezavo s potrošniki.

The Recognition

About the Bronasta nagrada A' Design Award

7Up Destinations Venezuela Primarna funkcija: Embalaža za pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od 7Up Destinations Venezuela Primarna funkcija: Embalaža za pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. 7Up Destinations Venezuela Primarna funkcija: Embalaža za pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release