Pepsi Big Football Event LTO Embalaža za pijačo by PepsiCo Design and Innovation

Pepsi Big Football Event LTO Embalaža za pijačo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2024

Pepsi Big Football Event LTO Embalaža za pijačo

by PepsiCo Design and Innovation

Client: PepsiCo

Srebrna nagrada A' Design Award Winner in Embalaža Category

118,111

Verified Award Winner

Verify Award Status for #159649

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Big Football Event LTO Embalaža za pijačo

Pepsi Big Football Event LTO je časovno omejena embalaža za pijačo, ustvarjena za velik nogometni turnir, ki je potekal v Katarju leta 2022. Embalaža prikazuje fotografije resničnih nogometnih navijačev različnih narodnosti in ujame intenzivno veselje, ki ga občutijo med tekmo. Na slike so bili naneseni slikarski filtri, ki spominjajo na navado poslikave obraza med navijači in dajejo umetniški videz. Usklajene ključne vizualne podobe in animacije razširjajo isti grafični jezik. Namen je povezati znamko z lokalnimi nogometnimi navijači med dogodkom.

The Recognition

About the Srebrna nagrada A' Design Award

Pepsi Big Football Event LTO Embalaža za pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Pepsi Big Football Event LTO Embalaža za pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi Big Football Event LTO Embalaža za pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
Inspiration: The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.

Read the Press Release