Musee Beijing Flagship Store Notranje oblikovanje maloprodajnega prostora by AntiStatics Architecture is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Oblikovanje notranjega prostora in razstav Competition Category.
SrebrnaInterier· 2024
Musee Beijing Flagship Store Notranje oblikovanje maloprodajnega prostora
Client: AntiStatics Architecture
Srebrna nagrada A' Design Award Winner in Interier Category
Verified Award Winner
Verify Award Status for #159947The Design
About Musee Beijing Flagship Store Notranje oblikovanje maloprodajnega prostora
Musee Beijing Flagship Store je notranja ureditev maloprodajnega prostora za modno znamko, ki se nahaja v nakupovalnem središču Wukesong v Pekingu na Kitajskem. Trgovina obsega 156 kvadratnih metrov, višina stropa pa znaša 4,2 metra. Neprekinjeni okvir iz lesenih pasov tvori glavno konstrukcijo in nosi modularni sistem zank, na katerem so razstavljene torbice in nakit. V leseni okvir so umeščene tridimenzionalno natisnjene tkane teksture in umetniške stene iz nerjavečega jekla. Koncept reciklirane zanke odraža osredotočenost znamke na rabljeno luksuzno blago in trajnost.
The Recognition
About the Srebrna nagrada A' Design Award
Musee Beijing Flagship Store Notranje oblikovanje maloprodajnega prostora je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Musee Beijing Flagship Store Notranje oblikovanje maloprodajnega prostora se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Musee Beijing Flagship Store Notranje oblikovanje maloprodajnega prostora je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The flagship store for the fashion brand MUSÉE in Beijing's Wukesong Mall is an embodiment of elegance, sustainability, and innovation. Inspired by the concept of a personal luxury museum for the urban woman, the design seamlessly blends recycled elements with contemporary aesthetics to create an unforgettable shopping experience.
- Dimensions & Packaging
- Designing a flagship store within a 156 sqm space with a ceiling height of 4.2 meters presents both opportunities and constraints. To effectively incorporate all the design elements within these dimensions, careful planning, optimization of space, and efficient utilization of vertical space are crucial.
- Tags
- Sustainable, Recycle system, Continuous Loop, Parametric Design, 3D-Printed Woven Textures, Modular Display Systems
- Production Technology
- Utilizing a modular loop system allows for flexibility in showcasing handbags and jewelry pieces, ensuring a dynamic and engaging shopping experience for customers. Each element within the store is meticulously crafted to enhance the in-person shopping experience. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Design Challenge
- Prototyping played a crucial role in the research process, allowing designers to test different iterations of the continuous loop system and evaluate its feasibility, functionality, and aesthetic appeal. Additionally, integrating 3D-printed woven textures into the wood framework adds a layer of tactile intrigue, inviting customers to interact with the space on a sensory level. This fusion of traditional materials with cutting-edge technology exemplifies the store's forward-thinking approach to design.
- Research
- The research behind creating the continuous loop system for MUSÉE's flagship store involved a deep dive into the brand's core ethos of sustainability and its unique proposition of offering pre-owned luxury bags. The research began by immersing into MUSÉE's brand identity, mission, and values. It was crucial to grasp the essence of the brand's commitment to sustainability and its vision of redefining luxury through pre-owned items. Through meticulous research and creativity, the design team has curated a space that not only showcases luxury fashion but also fosters meaningful interactions between customers and the brand.
- Inspiration
- This design revolves around a recycled loop concept, symbolizing both the cyclical nature of fashion and the brand's commitment to sustainability. A consistent wood band framework serves as the foundation, evoking warmth and timelessness. Within this framework, innovative display systems and art experiences come to life, seamlessly integrated with 3D-printed woven textures and stainless steel metal art walls from a modular loop system.
- Project Duration
- This project was designed in May 2023, and finished the construction by Oct 2023, it's located in Beijing, China.
- Operation Flow
- Ultimately, the flagship store for MUSÉE transcends traditional retail environments, offering a unique blend of inspiration, sustainability, and creativity. It stands as a testament to the brand's dedication to elevating the shopping experience for the modern urban woman, inviting her to explore and discover the future of luxury fashion.
- Patents
- Copyrightgs belong to MUSÉE
- Team Members
- Design Principal: Mo Zheng, Martin Miller
Design Team: Wenlin Bai, Dhaga Aman, Christopher Beckett, CiCi Xi, and Tracy Qiu - Image Credits
- Photo by UK Studio and AntiStatics
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