Catvas Mačja praskalka by Livelyhood Ltd.

Catvas Mačja praskalka by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Železna nagrada A' Design Award in Oblikovanje izdelkov za nego, igrače in potrebščine za živali Competition Category.

ŽeleznaNega živali· 2024

Catvas Mačja praskalka

by Livelyhood Ltd.

Client: Livelyhood

Železna nagrada A' Design Award Winner in Nega živali Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Mačja praskalka

Catvas je nov izdelek za hišne ljubljenčke, ki preoblikuje praskanje iz destruktivnega vedenja v ustvarjalni proces. Omogoča tako ljudem kot mačkam priložnost, da skupaj soustvarjajo svoje življenjske prostore. Zasnovana dvoslojna tkanina med mačjim praskanjem postopoma razkriva edinstven slikarski učinek. Zamenjane tkaninske plošče za praskanje niso več zgolj zavržene kot odpadki, temveč služijo kot spomin, ki na bolj umetniški način beleži in ohranja sledi mačkinega življenja.

The Recognition

About the Železna nagrada A' Design Award

Catvas Mačja praskalka je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Catvas Mačja praskalka se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Catvas Mačja praskalka zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li