Auramithra Embalaža energijske pijače – avtor Arvin Maleki

Delo Auramithra Embalaža energijske pijače avtorja Arvin Maleki je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Auramithra Embalaža energijske pijače

avtor/ica: Arvin Maleki

Naročnik: Futuredge Design Studio

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #160173

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Dizajn

O dizajnu Auramithra Embalaža energijske pijače

Auramithra pooseblja tako minimalizem kot intenzivnost. Odlikuje jo zrnato temno siva podlaga, poudarjena s trakastim vrtincem barv, ki predstavlja spečo moč v notranjosti. Steklenica je dodatno okrašena z majhnimi, natančnimi črnimi simboli energije, ki vabijo k podrobnejšemu pogledu. Živahni odtenki imena blagovne znamke izrazito kontrastirajo s temnim ozadjem, kar krepi vizualno privlačnost in dosega harmonično ravnovesje s skrivnostnim videzom. Ta oblikovalski pristop spretno prenaša bistvo Auramithre ter združuje preprostost z globoko pripovedjo o energiji.

Priznanje

O nagradi Železna nagrada A' Design Award

Auramithra Embalaža energijske pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Auramithra Embalaža energijske pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Auramithra Embalaža energijske pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Auramithra's packaging design stands as a beacon of minimalism and intensity. Utilizing a noisy dark gray backdrop interwoven in a ribbon-like formation, the design symbolizes the latent power within. Small, intricate symbols of energy, rendered in black, adorn the bottle, their subtlety inviting closer inspection. The use of vibrant colors for the brand name creates a striking contrast, enhancing visual appeal while maintaining a harmonious balance with the bottle's dark, enigmatic body.
Dimenzije in embalaža: Can 500 ml, Height: 168 mm
Oznake: Energy Drink, Power, Minimalism, Aura, Mithra, Ancient Mythology, Modern Design, Colorful Ribbon, Energy Symbols, Power Drink
Proizvodna tehnologija: Employing cutting-edge printing and manufacturing techniques, the design incorporates eco-friendly materials to minimize environmental impact without compromising on durability or aesthetic appeal. The innovative use of color and texture techniques ensures the design's vibrancy and tactile qualities are preserved, encapsulating the essence of Auramithra.
Oblikovalski izziv: The paramount challenge was to encapsulate the profound and multifaceted concept of Auramithra in a visually compelling, minimalist design. Striking the perfect balance between simplicity and symbolism, the design transcends conventional packaging to evoke a sense of wonder and empowerment.
Raziskave: The design process was underpinned by an in-depth exploration of ancient mythology, modern design trends, and consumer psychology. This research illuminated the path to creating a packaging design that resonates on a deep, emotional level, offering not just a beverage but an elixir of vitality and inspiration.
Inspiracija: Inspired by the dynamic interplay of ancient lore and modern vitality, Auramithra embodies the fusion of "Aura" (breeze, spirit) and "Mithra" (ancient deity of the sun and covenant). This concept seeks to manifest inner energy and radiance, drawing upon the mystical energy of the sun and the ethereal essence of aura to empower and invigorate. The design employs a powerful palette of black and vibrant hues, enveloping the consumer in an experience of power, mystique, and rejuvenation.
Trajanje projekta: The development of the Auramithra Power Drink packaging design was an intricate process that began in early 2023 in Vancouver, evolving into a unique sensory experience by its completion in 2024.
Potek delovanja: The design invites interaction through its captivating visual narrative and tactile sensations, promoting a profound engagement with the product. The tactile experience, enhanced by the deliberate placement of textured symbols and a vibrant ribbon, invites users to explore the essence of Auramithra. This design strategy ensures each interaction is an immersive journey into the brand's core values, making the act of consumption an engaging experience that transcends the ordinary.
Zasluge za slike: Image#1: Creator Arvin Maleki, Auramithra, 2024
Image#2: Creator Arvin Maleki, Auramithra, 2024
Image#3: Creator Arvin Maleki, Auramithra, 2024
Image#4: Creator Arvin Maleki, Auramithra, 2024