Green Captain Blagovna znamka in embalažna zasnova by Anja Zambelli Colak

Green Captain Blagovna znamka in embalažna zasnova by Anja Zambelli Colak is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2024

Green Captain Blagovna znamka in embalažna zasnova

by Anja Zambelli Colak

Client: Zambelli Brand Design

Bronasta nagrada A' Design Award Winner in Grafika Category

15,730

Verified Award Winner

Verify Award Status for #160279

View at A' Design Award Press Release Award Badge

Colors

The Design

About Green Captain Blagovna znamka in embalažna zasnova

Green Captain je zasnova blagovne znamke in embalaže za tradicionalne izdelke z otoka Šipan na Hrvaškem. Ikona znamke združuje obliko lista s skrito ladjo. Simbol se navezuje na ustanovitelja, nekdanjega kapitana tankerja, ki danes na otoku goji tradicionalne pridelke. Kapitanski motivi se pojavljajo skozi celotno linijo izdelkov, s simboli kart na steklenicah oljčnega olja in ikonami ladij na steklenicah vina. Embalaža rožičev odraža naravno in arhitekturno dediščino Šipana. Uporabljeni so papir in folije znamke Fedrigoni, s sodobnim tiskom za jasne podrobnosti in izrazite barve.

The Recognition

About the Bronasta nagrada A' Design Award

Green Captain Blagovna znamka in embalažna zasnova je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Green Captain Blagovna znamka in embalažna zasnova se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Green Captain Blagovna znamka in embalažna zasnova sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Green Captain brand's special icon merges a leaf's shape with a hidden ship, symbolizing the founder's journey from seafaring to cultivating treasures on Sipan Island. Each package embodies captain iconography, from suit symbols on olive oil bottles to ship icons on wine bottles. Carob packaging reflects Sipan's natural and architectural heritage, setting this design apart with its seamless integration of narrative and aesthetics.
Tags: brand, packaging design, olive oil packaging, wine packaging, traditional good packaging
Production Technology: The Green Captain packaging utilizes premium materials such as Fedrigoni paper and foils for a luxurious feel. Cutting-edge printing technologies were leveraged to achieve vibrant colors and crisp detailing, enhancing shelf appeal and brand recognition.
Research: Our methodology began with a thorough brand strategy, exploring brand stories, customers, and competitors. Research on the island's history and founder's legacy ensued. Next came brand naming, followed by design exploration, prototyping, and finally, printing.
Inspiration: Green Captain Sipan Island Treasures branding and packaging draw inspiration from its founder's remarkable journey. As the world's youngest tanker captain turned cultivator of traditional products on the serene island of Sipan, Croatia, his story symbolizes a return to roots and heritage preservation. Our design reflects this narrative, honoring tradition with modern elegance.
Project Duration: The project started in Croatia in April 2023 and finished in February 2024
Team Members: Anja Zambelli Colak

Read the Press Release