Moonshot Bar Razstavni Stand – avtor Takeshi Yoshida

Delo Moonshot Bar Razstavni Stand avtorja Takeshi Yoshida je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Sejemska arhitektura, interierji in oblikovanje razstavnih prostorov.

BronastaSejem· 2024

Moonshot Bar Razstavni Stand

avtor/ica: Takeshi Yoshida

Naročnik: Takeshi Yoshida

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Sejem

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Preverite status nagrade za #160429

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Barve

Dizajn

O dizajnu Moonshot Bar Razstavni Stand

To je japonski paviljon na sejmu CES 2024, največjem tehnološkem sejmu na svetu. Zasnova je navdihnjena s preprostostjo in minimalizmom, temeljnima konceptoma Zena, ki ju Japonska neguje že od pradavnine. Ustvarja organiziran kaos, kar pomeni več kaotičnih atrakcij, skrbno razporejenih. Obsega 5 atrakcij: razstavne mize, informacijski pult, bar, lounge s prostorom za druženje in prostor za dogodke z velikim zaslonom. Za razliko od običajnih stanov obiskovalci uživajo v pijačah in pogovoru v prijetnem loungeu in baru, ki smo ga poimenovali Moonshot Bar.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Moonshot Bar Razstavni Stand je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Moonshot Bar Razstavni Stand se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Moonshot Bar Razstavni Stand sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The uniqueness of this space is creating organized chaos, which means chaotic multiple attractions carefully placed in one small space, though it’s an almost impossible mission. There are 5 attractions, which are exhibition tables, an information counter, a bar, a lounge and mingle space, and an event space with a large video display. Event space makes visitors to enter this space, then interaction and conversation starts at a bar and lounge. Also, lots of green is used in this space, showing the eco-friendly attitude, reducing waste from exhibition, and creating a cozy atmosphere.
Dimenzije in embalaža: The booth area is 60 feet x 50 feet. In other words, 18,288 mm x 15,240 mm.
Oznake: Zen, minimization, transparency, spaciousness, simplicity, exhibition design, convention, Japan, bar, green,
Proizvodna tehnologija: Transparency and spaciousness is the most important aspect to get visitors’ attention as the ceiling of the venue is very low. Therefore, the design focuses on keeping the exhibition table height low and not using many walls. Visitors can appreciate the unblocked view from one end to the other in this space. In addition, in a technology themed convention, most booths use cold white lighting since the color of cold white might remind people of technology, however, this space intentionally uses warm white lighting and green plants to attract people and create a cozy atmosphere of a bar.
Oblikovalski izziv: The biggest challenge is the height of the ceiling of the venue, which is very low and also the venue does not permit hanging from the ceiling, while hanging signs are one of the main tools to attract visitors. In this circumstance, transparency and spaciousness is the most important aspect to motivate visitors to come to this space. Therefore, the design focuses on not using many walls and keeping the exhibition table height low. People can appreciate the unblocked view from one end to the other in this space. In addition, all the exhibitor’s demo tables face the aisle and have pillars wrapped in a creative way.
Raziskave: In terms of design, creating more conversation and interaction in an exhibition booth is one of the biggest and important challenges because the communication between exhibitors and attendees could create new business. Literature review and field work by joining other major conventions all over the world has been done. The results dramatically have improved the design, production and realization such as using white warm color lighting, music, aroma oil and green, transparency and spaciousness.
Inspiracija: This design is for the Japan Pavilion at the CES 2024, one of the largest technology conventions in the glove. The design should make visitors feel the uniqueness of Japan. It is inspired from simplicity and minimization, the fundamental concept of Zen, which Japan has always been with since ancient times.
Trajanje projekta: The project started in August 2023 in San Francisco and Tokyo, and finished in January 2024 in Las Vegas, and was exhibited in the largest technology themed convention in the globe, CES 2024 in January 2024.
Potek delovanja: Unlike the normal exhibition booth in a convention, visitors enjoy drinks and conversation in a cozy mingling lounge and bar, which we named Moonshot Bar. The name is decided in the hope that moonshot, in other words, giant leap will come out from this space. One of the best ways to achieve the goal, appealing products and services to the world, is to create a space that would generate more conversation and interaction between exhibitors and attendees. The more conversation and communication would eventually lead to the realization of the goal, creating a giant leap.
Zasluge za slike: Takeshi Yoshida, 2024.