Extra Melty Upgrade Embalaža za Mentolčke by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.
BronastaEmbalaža· 2024
Extra Melty Upgrade Embalaža za Mentolčke
Bronasta nagrada A' Design Award Winner in Embalaža Category
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- Verified Award Winner
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The Design
About Extra Melty Upgrade Embalaža za Mentolčke
Oblikovalska ekipa se je osredotočila na idejo talečega snega, ki simbolizira sproščujoče lastnosti izdelka. Zahtevano je bilo, da se ohranijo prepoznavni elementi blagovne znamke, kot sta logotip EXTRA in zavoj, zato je oblikovalska ekipa zavoj vizualno razvila v smučarsko progo, da bi ustvarila prizor, v katerem se lahko risani lik zabava, kar odraža glavno temo. Opazno je, da sadje ni zgolj namig na okus, temveč predstavlja živahno desko za snowboard, ki zaokroža pripovedovanje zgodbe. Namen je, da trenutek okušanja mentolčkov prinese smučanju podobno izkušnjo v ustih kot tudi v mislih potrošnikov.
The Recognition
About the Bronasta nagrada A' Design Award
Extra Melty Upgrade Embalaža za Mentolčke je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Extra Melty Upgrade Embalaža za Mentolčke se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Extra Melty Upgrade Embalaža za Mentolčke sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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