Giao Hang Tiet Kiem Oblikovanje blagovne znamke by M-N Associates

Giao Hang Tiet Kiem Oblikovanje blagovne znamke by M-N Associates is a highly esteemed winner of the very prestigious 2024 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2024

Giao Hang Tiet Kiem Oblikovanje blagovne znamke

by M-N Associates

Client: M — N Associates

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Giao Hang Tiet Kiem Oblikovanje blagovne znamke

Preobrazba oblikovanja blagovne znamke Giao Hang Tiet Kiem (GHTK) avtentično predstavlja vietnamski promet in kulturo. Navdihnjeni s kolesi motornih koles in zemljevidi ulic, prenovljeni logotip in ikona Samozavestnega nasmeha izražata veselje in zaupanje skozi digitalno integracijo. Animirana tipografija odraža dinamično energijo vietnamskih mestnih krajin, z namenom odmevati pri lokalnem občinstvu v digitalni dobi. Ta inovativni pristop uravnoveša dediščino z modernizacijo in zajema bistvo živahnega vietnamskega mestnega življenja.

The Recognition

About the Srebrna nagrada A' Design Award

Giao Hang Tiet Kiem Oblikovanje blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Giao Hang Tiet Kiem Oblikovanje blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Giao Hang Tiet Kiem Oblikovanje blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
Dimensions & Packaging: Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings
Tags: branding, logistic, dynamic, vietnam, green, digital
Production Technology: We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
Design Challenge: GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
Research: This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
Inspiration: Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
Project Duration: The project was done within 6 months and was launched officially February 2024
Operation Flow: We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
Team Members: Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh