Hwg Campus Lu Orientacijski sistem – avtor Thomas Geissert

Delo Hwg Campus Lu Orientacijski sistem avtorja Thomas Geissert je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Hwg Campus Lu Orientacijski sistem

avtor/ica: Thomas Geissert

Naročnik: Teamgeissert

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #162366

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Barve

Dizajn

O dizajnu Hwg Campus Lu Orientacijski sistem

Cilj je bil ustvariti sistem z lastno identiteto in izvirnostjo. Sistem označevanja in informiranja ima zato jasen oblikovalski jezik in se navezuje na arhitekturne elemente nove zgradbe. Barvni koncept olajšuje orientacijo. Zunaj (parkirišče, kampus) pozdravlja in informira študente, jih vodi do vhodov in znotraj zgradb do želenih oddelkov in objektov. Poudarek je na čitljivosti, dostopnosti in prepoznavnosti. Razvita je bila rešitev, ki ne sledi kratkotrajnim trendom, temveč je trajna v obliki in materialnosti.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Hwg Campus Lu Orientacijski sistem je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Hwg Campus Lu Orientacijski sistem se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Hwg Campus Lu Orientacijski sistem sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimenzije in embalaža: Various dimensions according to the neccessities on-site
Oznake: modern, contemporary, reluctant, minimal, plain, timeless
Proizvodna tehnologija: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Oblikovalski izziv: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Raziskave: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiracija: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Trajanje projekta: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Potek delovanja: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Člani ekipe: Thomas Geissert
Zasluge za slike: TEAMGEISSERT