Avand Primarna funkcija: Embalaža za slaščice – avtor Masoud Najafi Amirkiasar

Delo Avand Primarna funkcija: Embalaža za slaščice avtorja Masoud Najafi Amirkiasar je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2025

Avand Primarna funkcija: Embalaža za slaščice

avtor/ica: Masoud Najafi Amirkiasar

Naročnik: Avand Pastry

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #162500

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Dizajn

O dizajnu Avand Primarna funkcija: Embalaža za slaščice

Besedilo knjige: Avand je serija embalaž, ustvarjena za butično znamko slaščic. Ponudba vključuje tri škatle za torte, škatlo za piškote in papirnat kozarec. Ročno slikanje s čopičem je združeno z digitalno umetnostjo, s čimer nastanejo proste oblike, ki spominjajo na umetniško delo. Temno zelena in zlata sta uporabljeni kot primarni barvi znamke. Poslikane površine odražajo ročno izdelano naravo slaščic in skrbnost, vloženo v proizvodnjo. Uporabljen je dinamičen pristop k identiteti, tako da embalaže nosijo raznolike umetniške vtise namesto enega samega, fiksnega vzorca.

Priznanje

O nagradi Železna nagrada A' Design Award

Avand Primarna funkcija: Embalaža za slaščice je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Avand Primarna funkcija: Embalaža za slaščice se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Avand Primarna funkcija: Embalaža za slaščice zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimenzije in embalaža: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Oznake: Packaging, Design, Pastry, Cake, Cookie,
Proizvodna tehnologija: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Oblikovalski izziv: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Raziskave: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiracija: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Trajanje projekta: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Potek delovanja: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Zasluge za slike: Designer: Masoud Najafi.
Strategist: Nima Saade