Fiery Spark Feifei Lik blagovne znamke – avtor Fei Tian, Ning Huang and Wenqing Zhu

Delo Fiery Spark Feifei Lik blagovne znamke avtorja Fei Tian, Ning Huang and Wenqing Zhu je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

SrebrnaOglaševanje· 2025

Fiery Spark Feifei Lik blagovne znamke

avtor/ica: Fei Tian, Ning Huang and Wenqing Zhu

Naročnik: iflytek Co.,Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #162636

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Dizajn

O dizajnu Fiery Spark Feifei Lik blagovne znamke

Ognjena iskra Feifei je lik blagovne znamke, ustvarjen za podjetje iFLYTEK, ki deluje na področju umetne inteligence. Lik ima preprosto obliko z gladkimi linijami in prijaznim videzom. Prevladuje bela barva, ki izraža odprte možnosti na področju umetne inteligence, medtem ko so poudarne barve povzete iz logotipa blagovne znamke. Ognjena iskra Feifei deluje kot spletni pomočnik na spletni strani in v aplikacijah podjetja, kjer ponuja storitve vprašanj in odgovorov. Lik se pojavlja tudi v kulturnih izdelkih, kampanjah in na razstavah.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Fiery Spark Feifei Lik blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Fiery Spark Feifei Lik blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Fiery Spark Feifei Lik blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Fiery Spark Feifei is derived from iFLYTEK's deep insight and profound vision for AI. As the visual focus, Fiery Spark Feifei symbolizes Artificial Intelligence (AI), expressing iFLYTEK's mission of promoting tech progress and building a better world. The iFLYTEK Spark logo on the backdrop consists of variants of letters“A” and “I”, which epitomize the word AI, echoing the enterprise's field of operation. It uses a fire-like form to highlight the brand's concept of empowering the world with AI.
Dimenzije in embalaža: Fiery Spark Feifei provides innovative technological solutions for the development community to facilitate technological communication and knowledge sharing. It also brings intelligence and convenience to consumers. Fiery Spark Feifei appears online and offline through various channels to enhance people's recognition of AI technologies, promoting social development to build a better world.
Oznake: IP character design, dynamic but amiable appearance, functional but aesthetic design, flexibile and expandable, intelligent assistant, connection of brand and users
Proizvodna tehnologija: Fiery Spark Feifei takes white as the dominant color, meaning infinite possibilities in the AI industry and expressing the brand's open attitude toward users, so everyone can be a co-creator using their imagination and creativity. It is also decorated with the iconic colors of its brand logo to preserve its technological nature and improve its brand recognition, exuding a minimalist aesthetic.
Oblikovalski izziv: The challenge is how to create a brand-featured IP character that can convey the brand's core values. Fiery Spark Feifei, as the visual focus of this IP character, symbolizes that Artificial Intelligence (AI) is just like a superman rushing out of the sky with great momentum. And the fire-like iFLYTEK Spark logo on the backdrop echoes the enterprise's field of operation. The whole IP character highlights the brand's constant pursuit of innovation and confidence in leading the AI industry.
Raziskave: Amid the fast-paced growth of AI technology, iFLYTEK rolls out the IP character Fiery Spark Feifei to help convey its brand core values. Fiery Spark Feifei is not only an epitome of iFLYTEK's brand image, but also an embodiment of the brand's mission of building a better world with AI technologies. Fiery Spark Feifei utilizes sleek lines to create a dynamic and amiable IP character, reflecting iFLYTEK's constant pursuit of innovation, openness, and inclusiveness.
Inspiracija: Fiery Spark Feifei is an IP character of iFLYTEK, aiming to spread the brand concept of empowering the world with AI to build a better world. It boasts a minimalist brand-featured appearance, offering an amiable visual experience and bridging the gap between the brand and its users. It presents in multiple forms to highlight iFLYTEK's mission of providing AI services, thus enhancing users' brand recognition.
Trajanje projekta: The project started in February 2024 in Hefei.
Potek delovanja: Fiery Spark Feifei acts as an online intelligent assistant in iFLYTEK's official website and applications, delivering intelligent but personalized Q&A services. In addition, it presents in tangible forms in the real world through a range of cultural and creative products, introducing the brand to people in various campaigns and exhibitions to strengthen the corporate identity and brand affinity.
Člani ekipe: Fei Tian, Ning Huang, Wenqing Zhu
Zasluge za slike: iflytek Co.,Ltd.