Mahjong Lucky Coffee Primarna funkcija: Embalaža za kavo by Wenduan Su

Mahjong Lucky Coffee Primarna funkcija: Embalaža za kavo by Wenduan Su is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2025

Mahjong Lucky Coffee Primarna funkcija: Embalaža za kavo

by Wenduan Su

Client: Shenzhen Technology Unversity

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mahjong Lucky Coffee Primarna funkcija: Embalaža za kavo

Besedilo knjige: Mahjong Lucky Coffee je embalaža za kavo, navdihnjena z mahjongom, tradicionalno kitajsko igro. Vsaka vrečka vsebuje mesečno zalogo kave, kar ustreza dvema rokama ploščic mahjong. Ena roka je razporejena kot zmagovalna kombinacija. Drugo roko dopolni kupec sam, saj je vsaka porcija kave oblikovana kot ploščica, njen vzorec pa ostane neznan, dokler porcije ne odpremo. Živahne oranžne in rdeče barve ter mladostna tipografija nagovarjajo mlade potrošnike. Na voljo sta dva okusa. Embalaža vsakodnevno navado kave spremeni v igro.

The Recognition

About the Bronasta nagrada A' Design Award

Mahjong Lucky Coffee Primarna funkcija: Embalaža za kavo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Mahjong Lucky Coffee Primarna funkcija: Embalaža za kavo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Mahjong Lucky Coffee Primarna funkcija: Embalaža za kavo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: draws inspiration from the Chinese quintessence of Mahjong. The combination of Mahjong and coffee is full of gamification, making the coffee packaging more interesting. Mahjong is becoming more and more popular among young people, so the font design of Mahjong is more youthful, and the color is boldly matched, orange-red - food color. A bag of coffee is exactly one month's supply, which is two hands of cards. One hand of cards is designed to be a good hand in the hope of bringing good luck to the buyer, and the other hand needs to be completed by the buyer through the interactive action of drinking coffee every time, which has the attributes of a blind box. It increases playability and repurchase.
Dimensions & Packaging: The test model was completed using 3D printing and origami techniques.
Tags: Coffee packaging, mahjong culture，gamification design,Chinese traditional culture
Production Technology: Mold Injection，Origami
Design Challenge: Mahjong and coffee are combined, and the interactive design of the actions is the same, drawing coffee is the same as drawing a mahjong tile
Research: Because mahjong is fun and interesting. In China, mahjong culture is becoming more and more popular among young people. Mahjong culture appears in many aspects of life, and mahjong games are gradually being recognized and loved by people from all over the world. We want to design something for the mahjong culture that everyone loves.
Inspiration: Drawing inspiration from the Chinese quintessence of Mahjong, the combination of Mahjong and coffee, full of gamification, makes coffee more interesting
Project Duration: Design will start in Shenzhen in December 2023 and will be exhibited in the university exhibition hall
Operation Flow: Users drink a cup of coffee every day and draw a portion of coffee, which is very similar to drawing cards in a mahjong game. Each card is full of unknowns. After drinking the coffee, different card patterns can be arranged to win the game, just like winning a mahjong game. And mahjong coffee has two flavors to choose from.