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Leapmotor Notranja zasnova avtomobilskega salona – avtor Guangzhou ACE Renovation Design

Delo Leapmotor Notranja zasnova avtomobilskega salona avtorja Guangzhou ACE Renovation Design je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje notranjega prostora in razstav.


ŽeleznaInterier· 2025

Leapmotor Notranja zasnova avtomobilskega salona

avtor/ica: Guangzhou ACE Renovation Design

Naročnik: Zhejiang Leapmotor Automobile Sales Service Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Interier

10,611

Potrjeni dobitnik nagrade

Preverite status nagrade za #162871

Barve

Dizajn

O dizajnu Leapmotor Notranja zasnova avtomobilskega salona

Leapmotor je oblikovanje prostorske identitete za razstavni salon električnih vozil na Kitajskem. Notranjost je razdeljena na območje za razstavo vozil, prostor za sprostitev in sobe za poslovna pogajanja, povezane z glavnim prehodom, ki omogoča tekoč pretok gibanja. Stena z blagovno znamko in izpostavljenim vozilom je obrnjena proti glavnemu vhodu, recepcijski pult pa je usmerjen proti glavnemu toku obiskovalcev. Nevtralna bela in svetlo siva barva se kombinirata z manj nasičenimi lesenimi teksturami ter zrcalnimi in kovinskimi površinami. Šivi na pohištvu v zeleni barvi blagovne znamke ter posodobljivi magnetni razstavni paneli krepijo prepoznavnost znamke.

Priznanje

O nagradi Železna nagrada A' Design Award

Leapmotor Notranja zasnova avtomobilskega salona je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Leapmotor Notranja zasnova avtomobilskega salona se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Leapmotor Notranja zasnova avtomobilskega salona zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti
The Leapmotore Space Identity Design embraces a modern, high tech aesthetic to underscore technological sophistication of the brand and enhance its identity in the minds of consumers. Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, conveying the high end presence of the brand and its innovative spirit.
Oznake
4S SI design, High tech aesthetics, Simple and modern, Bright and transparent, Warm and intimate
Proizvodna tehnologija
The dominant neutral colors of white and light grey are enriched with low saturation wood textures, mirror and metal materials, creating a futuristic, high tech ambiance that highlights the presence of Leapmotore as an emerging force in the electric vehicle industry. The furniture stitching uses Leapmotore green for a vibe specific to the brand.
The magnetic panels in the material and color display section can be updated to present the latest options and information on products and the brand.
Oblikovalski izziv
The key challenge was to showcase technological innovation of Leapmotore and its smart presence in a limited space. To this end, the dominant neutral colors are complemented by furniture details in the brand visual identity color, enhancing brand recognition and creating an environment that feels smart and high tech. The magnetic panels in the material and color display section can be updated to present the latest product information, embodying the brand commitment to technological innovation.
Raziskave
Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, aiming to convey the intelligent presence of the brand and its innovative spirit. Additionally, the dedicated areas for showcasing brand advantages and positioning further reinforce its image, impressing customers with its technological prowess and unique charm.
Inspiracija
Embracing simplicity, warmth, and tech, the design blends neutral white with mirror and metal materials for a high tech vibe, while low saturation wood textures add understated luxury. Leapmotore green in furniture details boosts brand recognition. The exterior features streamlined geometry that harmonizes with surroundings, and 3D space development maximizes land use, making the store a landmark showcasing the tech strength and sustainability commitment of the brand.
Trajanje projekta
The SI design started in Hangzhou, in October, 2023, and made its debut in July, 2024, in China.
Potek delovanja
Opposite the main entrance is the brand signage wall with a featured vehicle, while the reception desk faces the main foot flow, leaving a lasting first impression. The informative presentation highlights its technological excellence and innovative spirit.
The main passageway ensures smooth navigation among the vehicle display zone, relaxation area, and negotiation rooms. The glass wall at the far end integrates an LED screen for promotion without obstruction, which can double as an event salon.
Člani ekipe
Lixue Hu,Shuxia Pang,Yihe Chen

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