Scarlet Higienski vložki by Masoud Najafi Amirkiasar

Scarlet Higienski vložki by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2025

Scarlet Higienski vložki

by Masoud Najafi Amirkiasar

Client: Scarlet

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Scarlet Higienski vložki

V nasprotju z neudobjem in omejitvami, ki jih ženske doživljajo med menstruacijo, je koncept embalaže higienskih vložkov Scarlet navdihnjen z idejami svobode in olajšanja, lastnostmi, ki jih izdelek zagotavlja. Narava daje občutek miru in svobode, ki ga sodobnemu mestnemu življenju pogosto primanjkuje. Za zajemanje tega čustvenega olajšanja črpa oblikovanje embalaže navdih iz naravnih pokrajin in uporablja nežne akvarelne tehnike za izražanje teh občutkov. Rezultat je pomirjujoč, poetičen vizualni jezik, ki se ujema z obljubo izdelka o udobju in skrbi.

The Recognition

About the Srebrna nagrada A' Design Award

Scarlet Higienski vložki je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Scarlet Higienski vložki se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Scarlet Higienski vložki je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimensions & Packaging: Width 110 mm x Depth 80mm x Height 96 mm
Tags: Sanitary Pad, Packaging, Design, watercolor, Landscape
Production Technology: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Design Challenge: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Research: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiration: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Project Duration: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Operation Flow: This product is chosen by the buyer because of its pleasant and eye-catching design.
Team Members: Designer and Illustrator: Masoud Najafi
Image Credits: Illustrator: Masoud Najafi