Luna Alpina Embalaža by Arman Auzhanov is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Oblikovanje embalaže Competition Category.

SrebrnaEmbalaža· 2025

Luna Alpina Embalaža

by Arman Auzhanov

Client: Eurasia Elite

Srebrna nagrada A' Design Award Winner in Embalaža Category

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Colors

The Design

About Luna Alpina Embalaža

Arman Auzhanov, oblikovalec iz Kazahstana, je ustvaril celovit projekt vodke za premium segment. Uporabil je podobe Lune in vesolja kot jasen semantični kod, ki temelji na sodobnih tehnoloških materialih. Pozicioniranje temelji na dveh USP: čustvenem (vodka je proizvedena v skladu s fazami Lune) in racionalnem (čiščena je s filtracijo z mesečevim kamnom). Osebno oblikovana steklenica ima vdolbine, ki predstavljajo lunarne kraterje. Za etiketo je uporabil material z mikrokristali, ki ustvarjajo dinamično podobo zvezdnatega neba, in Fresnelovo lečo za podobo Lune. Futuristična darilna embalaža dopolnjuje celotno podobo.

The Recognition

About the Srebrna nagrada A' Design Award

Luna Alpina Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Luna Alpina Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Luna Alpina Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.

The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.

For the label we use a material making the starry sky image n dynamics, which supports the theme of space.

Futuristic gift packaging makes a mysterious image
Dimensions & Packaging: Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm
Tags: luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
Production Technology: We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.

The label is made of special material with a velvet effect, with millions of glittering crystals.

The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.

Futuristic gift packaging combines matte plastic and metal.
Design Challenge: Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
Research: Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.

People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real.
Inspiration: For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials.
Project Duration: The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
Operation Flow: The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
Patents: Copyrights belong to Arman Auzhanov, 2021-2024