High Mountains Flowing Water Vizualna identiteta razstave by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Vizualna identiteta razstave by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 Srebrna nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

SrebrnaGrafika· 2025

High Mountains Flowing Water Vizualna identiteta razstave

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

Srebrna nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

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Colors

The Design

About High Mountains Flowing Water Vizualna identiteta razstave

High Mountains Flowing Water (Visoke gore, tekoča voda) je plakat in vizualna identiteta, ustvarjena za razstavo kitajske in italijanske umetnosti. Oblikovanje združuje vzhodne in zahodne elemente, da izrazi kulturno izmenjavo. Kitajski pismenki za goro in vodo sta povezani z angleškimi črkami v eni tekoči kaligrafski potezi, črki M in W pa tvorita obliko, ki spominja na rimski steber. Barvna paleta rdeče, bele in zelene se navezuje na italijansko zastavo. Naslov razstave, datum in prizorišče so postavljeni v večji tipografiji za hitro prepoznavnost. Platnene torbe, pahljače in priponke za osebje si delijo isto vizualno oblikovanje.

The Recognition

About the Srebrna nagrada A' Design Award

High Mountains Flowing Water Vizualna identiteta razstave je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od High Mountains Flowing Water Vizualna identiteta razstave se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. High Mountains Flowing Water Vizualna identiteta razstave je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release