West Lake Beer Embalaža za pivo – avtor China Resources Snow Breweries

Delo West Lake Beer Embalaža za pivo avtorja China Resources Snow Breweries je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

West Lake Beer Embalaža za pivo

avtor/ica: China Resources Snow Breweries

Naročnik: China Resources Snow Breweries

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

29,476

Potrjeni dobitnik nagrade

Preverite status nagrade za #163374

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu West Lake Beer Embalaža za pivo

West Lake Beer je oblikovanje embalaže za ustekleničeno pivo. Zasnova črpa navdih iz pokrajine Zahodnega jezera v Hangzhouju ter interpretira Zlomljeni most in Tri ribnike, ki zrcalijo luno, kot abstraktne vizualne simbole. Tipografija združuje pečatno pisavo s kaligrafskim slogom dinastije Song. Zunanja škatla je dodelana z zlatim tiskom in mat folijo za gladek otip. Steklenica je izdelana iz visokokakovostnega zelenega stekla, ki omejuje prehod ultravijolične svetlobe in pomaga ohranjati okus piva. Kamniti stolpi, upodobljeni na steklenici, označujejo intenzivnost posameznega okusa.

Priznanje

O nagradi Srebrna nagrada A' Design Award

West Lake Beer Embalaža za pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od West Lake Beer Embalaža za pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. West Lake Beer Embalaža za pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimenzije in embalaža: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Oznake: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Proizvodna tehnologija: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Oblikovalski izziv: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Raziskave: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiracija: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Trajanje projekta: The project was designed and developed in December 2022 in Beijing.
Potek delovanja: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Člani ekipe: Qiguang Li, Celine Zhou, Xiaowei He