Lucky Bread Embalaža za hrano – avtor Antonia Skaraki

Delo Lucky Bread Embalaža za hrano avtorja Antonia Skaraki je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2025

Lucky Bread Embalaža za hrano

avtor/ica: Antonia Skaraki

Naročnik: A|S Strategy, Branding & Communication

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #163794

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Lucky Bread Embalaža za hrano

To poslovno darilo, novoletno darilo z željami, združuje tradicijo in sodobnost ter vključuje ročno izdelan kruh, okrašen s simboličnimi motivi, ki ga ustvarja mojster Xompliastres iz Marathosa na Kreti. Vsak ornament utelesa globoka stremljenja, kot so preobrazba, zaščita in ponovno rojstvo. Zasnova je poklon izginjajoči umetniški obliki in zajema kulturno dediščino ter skupna upanja v edinstvenem, zapleteno okrašenem kruhu, zapakiranem v premišljeno ilustrirano škatlo. To darilo služi hkrati kot praznovanje umetnosti in kot nosilec želja za blaginjo in uspeh.

Priznanje

O nagradi Železna nagrada A' Design Award

Lucky Bread Embalaža za hrano je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Lucky Bread Embalaža za hrano se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Lucky Bread Embalaža za hrano zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.
Dimenzije in embalaža: Diameter: 330mm x height: 80mm. Product technology: Offcet, Cmyck and Varnish. Material: Paper Velvet 150g. We used varnish, paper lamination and handcrafted skills.
Oznake: Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions
Proizvodna tehnologija: The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.
Oblikovalski izziv: The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.
Raziskave: Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.
Inspiracija: The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.
Trajanje projekta: This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.
Potek delovanja: This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.
Člani ekipe: 14