Zaku Naguwashi Series Japonski sake – avtor Yasushi Uemura

Delo Zaku Naguwashi Series Japonski sake avtorja Yasushi Uemura je izjemno cenjeni dobitnik prestižne nagrade 2025 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2025

Zaku Naguwashi Series Japonski sake

avtor/ica: Yasushi Uemura

Naročnik: Shimizu Seizaburo Shoten Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Zaku Naguwashi Series Japonski sake

To je premium sake, razvit posebej za tuje luksuzne restavracije, z namenom uvrstitve na vinske karte kot ena od možnosti za ujemanje s hrano. Oblikovalski izziv je bil posredovati izrazit občutek japonske identitete. Oblikovanje črpa navdih iz tradicionalnih japonskih motivov, kot so shide, sveti papirnati trakovi, ki se v svetiščih uporabljajo za označevanje meja božanskega, in origata, ceremonialna umetnost zlaganja papirja. Ti elementi uspešno posredujejo ne le svoje fizične oblike, temveč tudi globljo duhovnost in bistvo japonskega ljudstva.

Priznanje

O nagradi Zlata nagrada A' Design Award

Zaku Naguwashi Series Japonski sake je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Zaku Naguwashi Series Japonski sake se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Zaku Naguwashi Series Japonski sake ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimenzije in embalaža: Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Oznake: Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Proizvodna tehnologija: In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Oblikovalski izziv: Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Raziskave: In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiracija: The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Trajanje projekta: This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Potek delovanja: It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.