Hagata Farm Pickles Embalaža – avtor Kikumi Yoshida

Delo Hagata Farm Pickles Embalaža avtorja Kikumi Yoshida je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2025

Hagata Farm Pickles Embalaža

avtor/ica: Kikumi Yoshida

Naročnik: Hagata Farm

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #164705

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Barve

Dizajn

O dizajnu Hagata Farm Pickles Embalaža

Da bi odražala osebnost stranke, logotip vključuje strankino roko in semena redkvice daikon kot motive. Zeleni papir na pokrovu predstavlja list redkvice daikon. Barve in vitalnost zelenjave so izražene s finimi pikčastimi vzorci, ki posredujejo teksturo in globino. Da bi poudarili belino redkvice daikon, je bila zasnova etikete ohranjena minimalistična. Zeleni papir, ki pokriva pokrov, hkrati služi kot embalaža in pismo zahvale, natisnjeno na hrbtni strani, kar krepi povezavo med izdelkom in stranko.

Priznanje

O nagradi Železna nagrada A' Design Award

Hagata Farm Pickles Embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Hagata Farm Pickles Embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Hagata Farm Pickles Embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimenzije in embalaža: Width 80 mm,Depth 80 mm,Height 75 mm
Oznake: Package design , pickles , farmers , Japanese food
Proizvodna tehnologija: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Oblikovalski izziv: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Raziskave: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiracija: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Trajanje projekta: The project started in 2022 in Niihama City, Ehime Prefecture.
Potek delovanja: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Zasluge za slike: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao