Ge Sang Lv Wu Korporativni logotip – avtor Xiaobing Cheng

Delo Ge Sang Lv Wu Korporativni logotip avtorja Xiaobing Cheng je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

BronastaGrafika· 2025

Ge Sang Lv Wu Korporativni logotip

avtor/ica: Xiaobing Cheng

Naročnik: Ge Sang Lv Wu

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Grafika

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Preverite status nagrade za #164842

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Dizajn

O dizajnu Ge Sang Lv Wu Korporativni logotip

Ge Sang Lv Wu je korporativni logotip, ustvarjen za blagovno znamko, ki gorskim kmetom pomaga prodajati pridelke, kot so hrana, čaj in kavna zrna. Logotip prikazuje poenostavljeno linijsko risbo cvetu Gesang, ki simbolizira iskreno darilo, v kombinaciji z grafiko v obliki oblaka. Mehke krivulje spominjajo na obliko oblakov in razprostrtost cvetnih listov. Umirjeni naravni toni, vključno z nizko nasičeno nebesno barvo v kombinaciji s sivo in belo, ustvarjajo svež in miren učinek. Znak je izrisan kot vektorska grafika na mreži, zasnovani na zlatem rezu, zaradi česar ostane oster v kateri koli velikosti.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Ge Sang Lv Wu Korporativni logotip je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Ge Sang Lv Wu Korporativni logotip se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Ge Sang Lv Wu Korporativni logotip sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimenzije in embalaža: Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Oznake: Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Proizvodna tehnologija: Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Oblikovalski izziv: The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Raziskave: Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiracija: ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Trajanje projekta: The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Potek delovanja: Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Člani ekipe: Xiaobing Cheng