Solid Order Embalaža za nakit by Yawen Jiang - A Design Studio

Solid Order Embalaža za nakit by Yawen Jiang - A Design Studio is a highly esteemed winner of the very prestigious 2025 Zlata nagrada A' Design Award in Oblikovanje embalaže Competition Category.

ZlataEmbalaža· 2025

Solid Order Embalaža za nakit

by Yawen Jiang - A Design Studio

Client: Ads

Zlata nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner

Verify Award Status for #165448

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Colors

The Design

About Solid Order Embalaža za nakit

Solid Order je vrhunska blagovna znamka nakita iz Kitajske z nevtralno estetiko, na katero vplivajo geometrijske oblike in arhitekturne strukture. Vizualni jezik blagovne znamke se osredotoča na kvadrate in kroge, kar je navdihnilo oblikovanje embalaže, ki spominja na instalacijsko umetnost. Ta embalaža uravnoteži obliko in funkcijo, pri čemer je škatla sestavni del izkušnje s produktom z možnostjo nadaljnje uporabe tudi po odstranitvi nakita.

The Recognition

About the Zlata nagrada A' Design Award

Solid Order Embalaža za nakit je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Solid Order Embalaža za nakit se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Solid Order Embalaža za nakit ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
Dimensions & Packaging: Width 95mm x Depth 95mm x Height 95mm
Tags: jewelry, acrylic, magnetic, transparent, box
Production Technology: The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
Design Challenge: The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
Inspiration: The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
Project Duration: October 2023 to February 2024
Operation Flow: By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
Team Members: Yawen Jiang
Cheng Zhang
Image Credits: Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.