Delo Texture Maker Preoblikovanje blagovne znamke avtorja Texture Maker Enterprise Co. Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.
SrebrnaGrafika· 2025
Texture Maker Preoblikovanje blagovne znamke
avtor/ica: Texture Maker Enterprise Co. Ltd.
Naročnik: Texture Maker Enterprise Co., Ltd.
Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Grafika
Potrjeni dobitnik nagrade
Preverite status nagrade za #165552Dizajn
O dizajnu Texture Maker Preoblikovanje blagovne znamke
Texture Maker, umeščen kot strokovnjak za oblikovanje teksture hrane, je na novo opredelil svojo strategijo blagovne znamke in identiteto v podporo globalni širitvi. Nov sistem, zgrajen na živilski znanosti in oblikovalski strokovnosti, odraža poslanstvo ustvarjanja izdelkov, ki izstopajo, skupaj s strankami. Skozi mesece poglobljenih razprav z zunanjimi ekipami za blagovno znamčenje izpostavlja sposobnost vodenja trendov, zagotavljanja raznolikih rešitev ter oblikovanja izdelkov, ki navdihujejo prijetne in presenetljive kulinarične izkušnje po vsem svetu.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Texture Maker Preoblikovanje blagovne znamke je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Texture Maker Preoblikovanje blagovne znamke se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Texture Maker Preoblikovanje blagovne znamke je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- Texture Maker, positioned as an expert in food texture design, has redefined its brand strategy and identity to support global expansion. Built on food science and design expertise, the new system reflects our mission to create standout products with clients. Through months of in-depth discussions with external branding teams, it highlights our ability to lead trends, deliver diverse solutions, and craft products that inspire delightful and surprising culinary experiences worldwide.
- Oznake
- Branding, Rebranding, Graphic Design, Visual Identity, Brand Strategy, B2B, Food Science, Manufacturing
- Proizvodna tehnologija
- Adobe Creative Suite, Co-create Workshop
- Oblikovalski izziv
- 1. The main challenge was deeply understanding customer perceptions of our brand, requiring extensive research.
2. Our broad range of products and services made it difficult to craft a clear, unified message.
3. Additionally, aligning varied internal expectations posed a challenge. Through in-depth surveys and collaborative workshops, we bridged these gaps, achieving a cohesive rebranding that resonates with customers and unifies our team’s vision. - Raziskave
- Our research began with internal interviews led by an agency to understand brand team expectations. We then conducted focus group interviews with end customers to identify preferred visuals and brand messaging, followed by business client surveys for their expectations. Competitor and benchmark analyses, along with strategic workshops involving the agency and brand team, provided key insights. This process aligned our rebranding with client expectations, enhancing our brand’s relevance and appeal.
- Inspiracija
- This project aims to reposition the brand, showcasing its innovative spirit and resonating with consumers' desire for delightful experiences. The supporting graphics are inspired by food science molecular structures, the iconic imagery of mochi, and the dynamic forms of powders and liquids. Developed through customer surveys, competitor research, and workshops, the design reflects a balance between creativity and science.
- Trajanje projekta
- The project started in June 2024 in Taipei and finished in January 2025 in Taipei, and will be exhibited in iba 2025 in Düsseldorf.
- Potek delovanja
- This design project aimed to enhance the brand's innovative spirit, making it more visible and relatable to consumers in search of delightful experiences. Inspired by molecular shapes, the appearance of our signature mochi, and the movement of powders and liquids, the design was developed using simple visuals and interactive elements. This approach enables the brand to adapt seamlessly across various media, creating a memorable experience that merges creativity with science, while embodying our slogan, "Let's make wonders happen."
- Člani ekipe
- Client: Texture Maker Enterprise Co. Ltd./
Branding Agency: Process Taipei - Zasluge za slike
- Food Photography by Oni Lai Photo Studio /
Factory Photography by Lee Juan Show /
Exhibition Design by CHEN-MEI DESIGN
Sponzorirano
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