Rebrand Next Primarna funkcija: Blagovna znamka by Eluan Araujo

Rebrand Next Primarna funkcija: Blagovna znamka by Eluan Araujo is a highly esteemed winner of the very prestigious 2026 Bronasta nagrada A' Design Award in Grafično oblikovanje, ilustracija in vizualna komunikacija Competition Category.

BronastaGrafika· 2026

Rebrand Next Primarna funkcija: Blagovna znamka

by Eluan Araujo

Client: Ash Studio

Bronasta nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
Verify Award Status for #167125

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Colors

The Design

About Rebrand Next Primarna funkcija: Blagovna znamka

Besedilo knjige: Ta projekt predstavlja sistem vizualne identitete, zasnovan za prikaz sobivanja in kontinuitete med različnimi generacijami znotraj skupnega institucionalnega konteksta. Predlog temelji na jasni in modularni geometrijski strukturi, ki omogoča prilagodljivo uporabo ob ohranjanju vizualne doslednosti. Simbol združuje formalno preprostost s simbolno globino, kar omogoča prilagajanje različnim formatom in ciljnim skupinam. Rezultat je trajna in funkcionalna identiteta, primerna za okolja, ki zahtevajo ravnovesje med sodobnim izrazom in tradicijo.

The Recognition

About the Bronasta nagrada A' Design Award

Rebrand Next Primarna funkcija: Blagovna znamka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Rebrand Next Primarna funkcija: Blagovna znamka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Rebrand Next Primarna funkcija: Blagovna znamka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project presents a visual identity system that translates continuity direction and belonging through a unique symbolic solution. The integration of the letters N and X creates a modular sign representing collective movement and generational evolution. The system allows adaptations without compromising visual consistency making the identity flexible contemporary and enduring across multiple contexts.
Dimensions & Packaging: The identity was developed as a modular vector based system built on a rational geometric structure and principles of harmonic proportion. The elements maintain clarity and recognition across different scales and media. The system includes responsive variations grid specifications color standards typographic hierarchy and guidelines for digital print event and signage applications.
Tags: branding, graphic design, visual identity, rebranding, youth, contemporary, modular system, symbol, logo, institutional
Production Technology: The development involved hand drawn sketches geometric studies and progressive digital refinement. Multiple monogram configurations were tested before defining the final structure. Vector construction ensures precision scalability and consistent reproduction. The system replaces a previously generic symbol with a proprietary identity designed for long term visual longevity.
Design Challenge: The primary challenge was balancing the expectations of three distinct audiences teenagers shaped by post 2010 digital culture young adults influenced by early 2000s references and leadership grounded in traditional values. The identity needed to feel contemporary without alienating institutional expectations. This required a restrained yet expressive visual language resulting in a system that achieved cross generational acceptance and reinforced cultural relevance.
Research: Research type qualitative and comparative. The objective was to understand generational visual perception. Methodology included cultural analysis visual benchmarking and symbolic mapping. Data was collected through literature review visual audits and group observation. The result was a modular system with improved cohesion relevance and communication sustainability.
Inspiration: This project emerged from the need to create a visual identity capable of representing two distinct generations within a shared institutional purpose. The inspiration came from observing how teenagers and young adults relate to symbols identity and belonging. The goal was to build a visual language that respects cultural and behavioral differences while reinforcing unity and collective continuity.
Project Duration: The project was developed between March and April 2024 in Curitiba, Brazil.
Operation Flow: The visual system operates in a clear and intuitive way enabling immediate recognition and consistent use. Its structure allows subdivisions for different groups age ranges and activities while maintaining visual unity. Audiences interact through simple visual cues while leadership benefits from easy application and cohesive communication.