Threegun Oblikovanje embalaže – avtor E2W Studio

Delo Threegun Oblikovanje embalaže avtorja E2W Studio je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Threegun Oblikovanje embalaže

avtor/ica: E2W Studio

Naročnik: E2W Studio

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #167210

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Threegun Oblikovanje embalaže

Od svojega nastanka Threegun dosledno uporablja rdečo barvo, ki ima globoke korenine v kitajski tradiciji, kot osrednji element svoje vizualne identitete. Rdeči odtenek velja za eno od bistvenih prvin, ki jih je treba ohraniti v vizualnem sistemu blagovne znamke. Sistematična uporaba mrežnih sistemov pri embalaži poenoti postavitev. Kar zadeva ozadje embalaže, oblikovalci so na sodoben način vključili znak Tri v oblikovanje vzorca. Ta motiv je postal ključna vizualna prvina za Threegun in še naprej igra pomembno vlogo v njihovem nadaljnjem vizualnem oblikovanju.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Threegun Oblikovanje embalaže je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Threegun Oblikovanje embalaže se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Threegun Oblikovanje embalaže sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimenzije in embalaža: Width 58mm x Depth 134mm x Height 255mm
Oznake: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Proizvodna tehnologija: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Oblikovalski izziv: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Raziskave: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiracija: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Trajanje projekta: The project was completed in 2024.
Potek delovanja: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Zasluge za slike: Floating Stop