Funny Eye Macau Sparkling Embalaža za pijačo by Chunyang Wang

Funny Eye Macau Sparkling Embalaža za pijačo by Chunyang Wang is a highly esteemed winner of the very prestigious 2025 Bronasta nagrada A' Design Award in Oblikovanje embalaže Competition Category.

BronastaEmbalaža· 2025

Funny Eye Macau Sparkling Embalaža za pijačo

by Chunyang Wang

Client: Funny Eye Brewery

Bronasta nagrada A' Design Award Winner in Embalaža Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Funny Eye Macau Sparkling Embalaža za pijačo

Funny Eye Macau Sparkling je oblikovanje embalaže za pijačo za pijačarsko znamko iz Macaa. Embalaža obsega linijo treh okusov, pri čemer ima vsak okus svojo barvno paleto. Grafika je navdihnjena z ruševinami cerkve svetega Pavla v Macau. Ukrivljene, okrogle in pravokotne oblike, povzete po stebrih in oknih spomenika, so poenostavljene in na novo sestavljene. Dodan je igriv motiv pogleda, navdihnjen z deli italijanskega umetnika Tullia Garbarija. Imena izdelkov uporabljajo posebej oblikovano krepko pisavo z velikimi črkami in širokim razmikom. Vsaka pločevinka meri 65 mm v premeru in 120 mm v višino.

The Recognition

About the Bronasta nagrada A' Design Award

Funny Eye Macau Sparkling Embalaža za pijačo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Funny Eye Macau Sparkling Embalaža za pijačo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Funny Eye Macau Sparkling Embalaža za pijačo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Funny eye, a local Macau beverage brand, has created a unique visual identity that sets it apart in the highly competitive fast-moving consumer goods market. Inspired by the iconic Ruins of St. Paul's, the design incorporates elements of the building's architecture and combines them with the playful gaze from the works of Italian artist Tullio Garbari. This fusion of This fusion of Eastern and Western cultural elements results in a fresh and distinctive visual style.
Dimensions & Packaging: Diameter 65mm, height 120mm
Tags: Graphic，Macau，Cans，
Design Challenge: By deconstructing the iconic Ruins of St. Paul's, we extracted the curved, circular, and rectangular elements from its columns and windows. These simplified geometric shapes were then recomposed and incorporated into our design. This unique visual language pays homage to Macau's rich cultural heritage while embracing contemporary design aesthetics. Through the integration of custom Chinese bold fonts, we have created a fresh visual style that showcases Macau's unique cultural charm to the world.
Inspiration: This product line offers three distinct flavors, each paired with a unique dopamine-inducing color palette to visually represent the taste experience. The product names have been redesigned with a new typeface, treating the text as a visual symbol. By enlarging the font, increasing spacing, and adjusting the length of the characters, we have made the product names the focal point of the packaging design.
Project Duration: Designed in Hangzhou in May 2024.
Patents: Funny Eye
Team Members: Chunyang Wang