Zlata Interier · 2025
Miniso Land Maloprodaja
by Xiang Li
- Zlata nagrada A' Design Award 2025 in Interier
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Maloprodaja
V trinadstropnem prostoru Miniso Land se nahaja šest glavnih območij in več kot sedemdeset vrst izdelkov s partnerskimi blagovnimi znamkami iz različnih svetov IP. Oblikovalec dosega spojitev raznolikosti kategorij in učinkovite rabe prostora z vzpostavitvijo raznovrstnih situacijskih con, s čimer se izogiba dolgočasnosti, ki jo lahko prinesejo tradicionalne ponavljajoče se nakupovalne izkušnje. Od območja slepih škatel, ki deluje, kot da si v rožnatih mehurčkih, celovitega območja z montažnim vizualnim učinkom, območja za hišne ljubljenčke in dišavnega območja z različnimi občutki narave, do plišastega območja, kjer se počutiš, kot da vstopaš v pravljični svet.
About the Zlata nagrada A' Design Award
Miniso Land Maloprodaja je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Miniso Land Maloprodaja se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Miniso Land Maloprodaja ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
